Weddings are getting a plant-based makeover.
VEGAN WEDDINGS
VegNews, the world's biggest vegan media company launched Vegan Weddings, a brand-new blog and media brand and a natural extension of the parent brand. We developed their original brand and website over a decade ago, so the editors turned to us to create an all-new experience tailored toward plant-based nuptials.
Creating an elegant look & feel for an elevated, intimate vegan wedding blog.
Vegan Weddings carries warm, dreamy colors complemented by a serif and sans serif font family that is both elegant and grounded in nature. As a content-rich blog experience, the fonts and colors stand out, enriching the photography style while staying digital-friendly.
We kept the look and feel consistent across all communications, including e-newsletters and social platforms. And we built a creative range of styled content, designing graphic assets to enhance every blog feature and subtle detail.
With our curated style guide, Vegan Weddings now offers thoughtful storytelling, from inventive vegan menus to nuanced details of the big day. The result is a charming, sweet experience showcasing the plant-based newlywed moments that anyone can engage with and be inspired by.
Website developed by Sam Pohlenz
What we delivered.
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Brand Strategy
Research & analysisPersonality
Tone of Voice
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Brand Voice
DescriptorKey messages
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Brand Identity
LogoFamily of fonts
Color palette
Copy style
Photography style
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Brand Experience
WebsiteSocial media profiles & assets
Newsletter
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