Developing a brand that reflects their ambition to leave the lands better than they found them.

WRA makes sure that where humans and nature intersect, they not only co-exist but thrive. So we developed their tagline, 'Make a positive lasting impression', as a call to action. It speaks to all its audiences, whether employees, partners, or potential clients. It clarifies what they stand for and is at the core of who they are and where they're heading. Building on their positioning and tagline, we got to work on their logo and developed an icon that integrates both a fingerprint and topography. It's a simple and elegant visual that shows how these two elements can live harmoniously, side-by-side. 

Their overall look and feel are based on their rugged nature. They roll up their sleeves to do the hard work, sometimes getting mud on their boots and a little dirt under their fingernails. So the earthy tones, textures, and real-life photography keep their identity grounded and real, just like their people. We created a toolbox of curated brand assets, from detailed proposal templates to their company brochure to fun and professional social templates and corporate stationery. The brand is seamless across all applications and, most importantly, easy to use and apply for every team member.