Our friends at Basis, an Intel company, asked Good Stuff to reposition their hot wearables startup. The market is changing daily with a multitude of new players and products as smart watches and health and fitness trackers converge.
What we did.
We helped them understand the market communication better and created a distinct, compelling position for them, from their vision, right through to their brand tone of voice. Once this rock solid foundation was in place, we created a naming strategy for them, culminating in positioning & naming for their 3rd generation product, ready for its global launch and roll out across 29 markets.
By creating a solid positioning strategy for the company, Basis now has the roadmap needed for a successful launch of Peak and all other future products.
With Peak, you get deep insights into how your body is performing, from workouts to sleep and everything in-between. Peak combines comprehensive fitness and sleep analysis – including heart rate during exercise – with smartwatch notifications, making it the ultimate, all-in-one device.