Our challenge.

Our friends at Basis, an Intel company, asked Good Stuff to reposition their hot wearables startup. The market is changing daily with a multitude of new players and products as smart watches and health and fitness trackers converge.

What we did.

We helped them understand the market communication better and created a distinct, compelling position for them, from their vision, right through to their brand tone of voice.  Once this rock solid foundation was in place, we created a naming strategy for them, culminating in positioning & naming for their 3rd generation product, ready for its global launch and roll out across 29 markets.

The result.

By creating a solid positioning strategy for the company, Basis now has the roadmap needed for a successful launch of Peak and all other future products. 

 
 
 
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Peak Position(ing)

With Peak, you get deep insights into how your body is performing, from workouts to sleep and everything in-between. Peak combines comprehensive fitness and sleep analysis – including heart rate during exercise – with smartwatch notifications, making it the ultimate, all-in-one device.