One of the world's premiere coffee company rebrands and emerges victorious.
The evolution of the revolution.
We've been Ritual's brand partners since the day they opened their first cafe in the Mission District of San Francisco back in 2005. Since then, we've all grown up an awful lot and it was time to revisit the original brand we'd created all those years ago. We've repositioned them and updated their brand identity, including their iconic logo. Once the new brand was set, it was time to apply the new look and feel across their line of coffee packaging.
Strategy & Positioning