Our challenge.

The brand was had a very 90's feel and had completely lost it's turn of the century history. With such a winning history, 

• The heritage story was absent

• Premium wine with lackluster branding

What we did.

We captured the ghost winery story

• Modern brand with 100 year heritage

• Label now reflects premium price (95 points)

• Distribution to Costco, Safeway/Pavillions & Walgreens

The result.

Distribution to Costco, Safeway/Pavillions & Walgreens

WHAT WE DELIVERED

Positioning

Identity

Messaging

Packaging

Website

Print