Adrian Power Good Stuff Partners

Erica boyd


I’m a graphic design student about to enter my senior year at Rochester Institute of Technology, where I’ve worked with local nonprofits on branding and publications. I’m also one of a few students spearheading an on-campus design lab where students can gain firsthand experience designing for the good of our local community. 

Beyond graphic design, I’m also a writer, illustrator, bread-baker, and plant parent. I love seeing things grow and flourish– I keep a few dozen tiny succulents growing on a windowsill in cloudy Rochester, New York, and watching a good brand or product take root is one of the many joys of the design business.

I may not be able to bring all of my plants on the plane back home to California, but I’m bringing my love for typography, storytelling, and design that improves lives.