DIGITAL & CAMPAIGN STRATEGIST
My marketing experience has spanned both client side and agency side for all types of clients. I’ve marketed to millennial parents, non-profit development and advocacy staff, menopausal women and an epic array of titles involved in keeping our much-loved Internet fast, secure and open for both people and things.
So, I can say that non-profit and for-profit marketing strategy is more similar than different. The job of brand strategy is to define the problem and outline solutions. All brands compete for consumer attention. Once a consumer shows interest, the Brand must continually earn the consumers’ respect and loyalty.
My most recent non-strategic interests include walking all the hidden paths of Berkeley, getting to know all my local hiking trails, and reading more books than last year.