Give Something Back is an office supply company with heart. They’re a B Corporation that gives their profits back to it’s community. A small operation compared to it’s competitors like Staples and Office Depot, they were perceived as being more expensive and inconvenient.
What we did.
We created a positioning strategy that not only told their potential customers that they can compete on par with the big box stores, but spoke about their culture and values and the greater good impact each purchase can make on the issues that matter most to them.
The brand resonated not only with their external audience, but gave their employees a reason to rally together because their purpose was clear and inspiring. We gave heart to their cause.