Global Fund for Women hired us to help raise awareness about the organization and help answer the often complicated question about what are women’s human rights? As one of the world's biggest foundations for gender equality, they champion women-led, grassroots organizations in over 175 countries. Since 1976, they’ve helped win rights for millions of women and girls.

But the brand was tired and they were losing advocates to newer organizations with less experience. Although though they were pioneers, they weren’t seen as the thought leaders they needed to be in order to grow and reach more people.