Global Fund for Women Logo

The new positioning and identity needed to work a lot harder to explain the complex work they do besides being a women’s fund. To keep things simple, we created an equal sign using the negative space in the letter ‘E’ as a memorable way to visually communicate their new positioning.

 

We paired it with a new tagline, Champions for Equality™, that builds on their name and clearly communicates their stake in the ground. Now, someone that knows nothing about them could more easily understand what they do, who they do it for and why it matters.