BRANDING THEIR NEW HQ
Their bold position, identity, messaging and launch campaign appeals to a broader audience, simply tells their story and is helping them to become the ‘go-to’ on gender equality. Employees feel a new sense of comradery and pride and can clearly articulate the Global Fund for Women story and understand how their work impacts the fight for gender equality.
Brand awareness for the launch campaign increased dramatically with over 74 million social media impressions and an increase year on year of 500% in social media engagement. It was the most successful brand and campaign launch in their 28 year history.