rebranding mental health.

Good Stuff Partners, a design agency located in the Bay Area, was selected to create a new brand identity for MHA NYC, America's leading mental health organization.

We're so honored to have been selected by the Mental Health Association of New York City to develop their new brand. For 50 years, they've been the nation's leading mental health organization, helping over 2.5 million people each and every year. 

MHA run local community programs as well as crisis intervention services like the National Suicide Prevention LifelineDisaster Distress HelplineVeterans Crisis LineNFL Lifeline and in collaboration with the NYC Mayor, NYC Well. They also partner with companies like Google and Facebook to bring mental wellbeing into the workplace through customized programs. On top of that, they push for policy reform so people dealing with mental health problems get treated with the dignity and respect they deserve.

Good Stuff Partners will create an entirely new brand position, develop their messaging strategy, redesign their identity and roll it out across all of their print and digital communications. 

With 1 in 5 people affected by mental health issues, each and every one of us experiences the impact. We're inspired and motivated to make their new brand appeal to a wider audience so we can help them continue to destigmatize mental health, bring the conversations out into the open and revolutionize the mental healthcare system for good. Stay tuned!