As Marin County’s biggest nonprofit, Community Action Marin, have come to us to develop their new brand.
The organization was born out of the Civil Rights Movement in 1966 when President Lyndon Johnson declared the ‘War on Poverty’. Today, Community Action Marin gets more support to more people than any other organization in the county and believe equal access to opportunities is not only a human right, but also a shared social responsibility.
A third of households don’t earn a sustainable income, and that rises to over half for people of color. Shockingly, a family of four now needs $130,000 a year to cover their basic needs, a 50% increase from 2014. With 20% of people earning $20,000 or less, this problem is only getting worse and is why Community Action Marin needs their communications to work harder than ever.
The brand launch is just around the corner, so keep a look out!