Gender Equality Gets a Bold New Brand.

Global Fund for Women chose Good Stuff Partners to help them with branding and repositioning.

We were thrilled to be chosen by the Global Fund for Women to reposition their brand. 

Global Fund for Women is one of the world's biggest foundations for gender equality. They champion organizations, run by women, who are fighting for the basic human rights they're entitled to. For the last 27 years, they’ve supported thousands of grassroots organizations in over 175 countries, helping to win rights for millions of women and girls.

Although they were well established, they needed to attract younger and more diverse advocates while remaining true to their core supporters, heritage and DNA. So we rolled up our sleeves and worked closely with their teams to create an entirely new brand strategy, identity, launch campaign and the branding of their new San Francisco headquarters.

This has been one of the most complex brands we’ve developed, but also one of the most rewarding.

For an agency like ours, that’s focused on doing good, it’s been a dream project. It was hugely motivating knowing our work will help our client reach even more women and girls who don’t have the rights they’re entitled to.

After 10 months, we're thrilled to share the results. We'd love to hear what you think, and would love it even more if you reposted their amazing work.

Take a look at our case study!