Branding

rebranding mental health.

Good Stuff Partners, a design agency located in the Bay Area, was selected to create a new brand identity for MHA NYC, America's leading mental health organization.

We're so honored to have been selected by the Mental Health Association of New York City to develop their new brand. For 50 years, they've been the nation's leading mental health organization, helping over 2.5 million people each and every year. 

MHA run local community programs as well as crisis intervention services like the National Suicide Prevention LifelineDisaster Distress HelplineVeterans Crisis LineNFL Lifeline and in collaboration with the NYC Mayor, NYC Well. They also partner with companies like Google and Facebook to bring mental wellbeing into the workplace through customized programs. On top of that, they push for policy reform so people dealing with mental health problems get treated with the dignity and respect they deserve.

Good Stuff Partners will create an entirely new brand position, develop their messaging strategy, redesign their identity and roll it out across all of their print and digital communications. 

With 1 in 5 people affected by mental health issues, each and every one of us experiences the impact. We're inspired and motivated to make their new brand appeal to a wider audience so we can help them continue to destigmatize mental health, bring the conversations out into the open and revolutionize the mental healthcare system for good. Stay tuned!

Gender Equality Gets a Bold Brand.

Global Fund for Women chose Good Stuff Partners to help them with branding and repositioning.

We were thrilled to be chosen by the Global Fund for Women to reposition their brand. 

Global Fund for Women is one of the world's biggest foundations for gender equality. They champion organizations, run by women, who are fighting for the basic human rights they're entitled to. For the last 27 years, they’ve supported thousands of grassroots organizations in over 175 countries, helping to win rights for millions of women and girls.

Although they were well established, they needed to attract younger and more diverse advocates while remaining true to their core supporters, heritage and DNA. So we rolled up our sleeves and worked closely with their teams to create an entirely new brand strategy, identity, launch campaign and the branding of their new San Francisco headquarters.

This has been one of the most complex brands we’ve developed, but also one of the most rewarding.

For an agency like ours, that’s focused on doing good, it’s been a dream project. It was hugely motivating knowing our work will help our client reach even more women and girls who don’t have the rights they’re entitled to.

After 10 months, we're thrilled to share the results. We'd love to hear what you think, and would love it even more if you reposted their amazing work.

Take a look at our case study!