rebranding mental health.

Good Stuff Partners, a design agency located in the Bay Area, was selected to create a new brand identity for MHA NYC, America's leading mental health organization.

We're so honored to have been selected by the Mental Health Association of New York City to develop their new brand. For 50 years, they've been the nation's leading mental health organization, helping over 2.5 million people each and every year. 

MHA run local community programs as well as crisis intervention services like the National Suicide Prevention LifelineDisaster Distress HelplineVeterans Crisis LineNFL Lifeline and in collaboration with the NYC Mayor, NYC Well. They also partner with companies like Google and Facebook to bring mental wellbeing into the workplace through customized programs. On top of that, they push for policy reform so people dealing with mental health problems get treated with the dignity and respect they deserve.

Good Stuff Partners will create an entirely new brand position, develop their messaging strategy, redesign their identity and roll it out across all of their print and digital communications. 

With 1 in 5 people affected by mental health issues, each and every one of us experiences the impact. We're inspired and motivated to make their new brand appeal to a wider audience so we can help them continue to destigmatize mental health, bring the conversations out into the open and revolutionize the mental healthcare system for good. Stay tuned!

Ritual packaging featured in Imbibe.

San Francisco based branding firm Good Stuff Partners created the brand identity and packaging for Ritual Coffee.

As coffee’s third wave washed over America, a distinct aesthetic formed among cafés across the country—think botanicals, minimalist decor, bright whites and earthy woods. But now, in an increasingly competitive market, many roasters and cafés are looking to stand out from this recognizable aesthetic by turning to branding and design agencies for more unique identities. Imbibe Magazine interviewed Aimee Kilmer of Good Stuff Partners about the Ritual Coffee rebrand to include in their piece. Read the article here.

Challenging the status quo for Tides.

Good Stuff Partners, a design agency in San Francisco, created a brand identity for Tides, a philanthropic organization.

We’ve launched a new brand for Tides, a philanthropic ally that believes a quality education, access to healthcare, a clean environment and being treated equally are basic human rights. Their new brand will help them find a bigger audience and shine spotlights on issues that matter most to them. Check it out!

We made the shortlist!

Marin Humane Identity Logo Brand

We're thrilled to have made the shortlist for the Communication Arts 2017 Design Competition for our rebrand of Marin Humane! 636 entries were chosen from 3,877 submitted. It's always exciting to see your work going toe to toe with brands that were created by some of the biggest agencies in the world using ginormous teams and marketing budgets. So with a nonprofit like Marin Humane, we really are the underdogs!

VegNews wins 12th design award!

VegNews Website 2017 Maggie Award Colleen Holland Jennifer Chen

VegNews scores at the 2017 Maggie Awards! One of the most prestigious trophies in the publishing industry, they took home top honors yet again for Best Website…a site we designed many years ago but still comes out on top. Here's VegNews Publisher Colleen Holland and Food Editor Jennifer Chen celebrating the wins. Congrats lovely ladies and the rest of the crew at VegNews!