rebranding mental health.

Good Stuff Partners, a design agency located in the Bay Area, was selected to create a new brand identity for MHA NYC, America's leading mental health organization.

We're so honored to have been selected by the Mental Health Association of New York City to develop their new brand. For 50 years, they've been the nation's leading mental health organization, helping over 2.5 million people each and every year. 

MHA run local community programs as well as crisis intervention services like the National Suicide Prevention LifelineDisaster Distress HelplineVeterans Crisis LineNFL Lifeline and in collaboration with the NYC Mayor, NYC Well. They also partner with companies like Google and Facebook to bring mental wellbeing into the workplace through customized programs. On top of that, they push for policy reform so people dealing with mental health problems get treated with the dignity and respect they deserve.

Good Stuff Partners will create an entirely new brand position, develop their messaging strategy, redesign their identity and roll it out across all of their print and digital communications. 

With 1 in 5 people affected by mental health issues, each and every one of us experiences the impact. We're inspired and motivated to make their new brand appeal to a wider audience so we can help them continue to destigmatize mental health, bring the conversations out into the open and revolutionize the mental healthcare system for good. Stay tuned!

Challenging the status quo for Tides.

Good Stuff Partners, a design agency in San Francisco, created a brand identity for Tides, a philanthropic organization.

We’ve launched a new brand for Tides, a philanthropic ally that believes a quality education, access to healthcare, a clean environment and being treated equally are basic human rights. Their new brand will help them find a bigger audience and shine spotlights on issues that matter most to them. Check it out!

We made the shortlist!

Marin Humane Identity Logo Brand

We're thrilled to have made the shortlist for the Communication Arts 2017 Design Competition for our rebrand of Marin Humane! 636 entries were chosen from 3,877 submitted. It's always exciting to see your work going toe to toe with brands that were created by some of the biggest agencies in the world using ginormous teams and marketing budgets. So with a nonprofit like Marin Humane, we really are the underdogs!

campaign for women human rights defenders.

Human rights campaign strategy and design by Good Stuff Partners, a San Francisco design agency.

Our #DefendHer campaign we created for Global Fund for Women is raising money and awareness for the fearless women risking their lives to fight for human rights.  They're working tirelessly to end violence, advance LGBTQI rights, protect their lands and defend indigenous people in communities all over the world. Meet these resilient women and see our campaign in action.