Helping young people in foster care create the life they want.
Silicon Valley Children’s Fund supports young people in foster care, who through no fault of their own, find themselves in very challenging circumstances, often homeless and unable to complete high school, let alone go onto college. Over the last five years, Silicon Valley Children’s Fund had grown significantly. They had also recently merged with Teenforce, expanding their services into employment as well as education. Their name, brand and communications no longer reflected who they were, or connected with the young people they work with.
We started by rebuilding their brand communications from the ground up. We worked with their board, leadership team and the young people they help. We renamed them Pivotal to reflect the fact that they work with foster youth during the critical years of high school, college and first jobs. The years that really shape their life opportunities. We developed a simple descriptor and powerful tagline to give clarity to what they do, who they do it for and most importantly why their approach is different.
We gave them a much simpler, more authentic voice and identity. The brand they have now is much more campaignable across all media and lends itself to highly targeted communications. We’ve created all the digital and print assets so every touchpoint is consistent and brings their personality to life. As their agency of record, we’re working with them every step of way, developing their communication strategy and plan, so they can grow and ultimately provide equal opportunities to every single young person in foster care across Silicon Valley.