As I was sitting here at Starbucks trying to think of what identity/brand I could write about, it hit me…Ritual Coffee. Third wave purveyor of great coffee, Ritual’s identity is a superior brand to most coffee, and ties for best design with Chicago’s Intelligentsia. Both sport a neo-socialist look, but Ritual’s red bag in my kitchen seems to look like it has belonged there for ages. Now back to my inferior tall latte...”
— Professor Milbert Mariano, MFA