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      <image:title>INSIGHTS - Talk Like a Human - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS - Make the Invisble Visible - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS - Widening the Waters: A New Chapter for Yosemite Rivers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS - Anchor to Purpose, Not Process - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS - Making the Complex Clear: Why Simplicity Is Your Superpower - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS - “So who’s actually doing the work?” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS - “So who’s actually doing the work?” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS - Bold content that breaks through. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/mcf-strategic-plan</loc>
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      <image:title>INSIGHTS - You can’t separate your brand from your strategic plan. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/b-corp-score-2025</loc>
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      <image:title>INSIGHTS - Increasing our 2025 B Corp impact score. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/pet-inclusive-novato</loc>
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      <image:title>INSIGHTS - What it means to be a pet-inclusive community. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/repositioning-excite-credit-union</loc>
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      <image:title>INSIGHTS - Positioning a trusted neighborhood credit union in an exciting way. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS - Putting humanity at the center of the brand. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/planning-in-chaotic-times</loc>
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      <image:title>INSIGHTS - Trying to plan in chaotic times? Let’s talk. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/happy-holidays-2024</loc>
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      <image:title>INSIGHTS - Hoppy Holidays from Good Stuff! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/designing-for-impact-how-thoughtful-reports-drive-results</loc>
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      <image:title>INSIGHTS - Designing for impact: how thoughtful reports drive results. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/joy-fund-marin-community-foundation</loc>
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      <image:title>INSIGHTS - Neighborly love is always in season with MCF. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/strategy-before-fonts</loc>
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      <image:title>INSIGHTS - Strategy before fonts. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS - Rebranding Marin Community Foundation. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/joining-forces-for-sustainability-san-mateo-sustainability-department</loc>
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      <image:title>INSIGHTS - Joining forces for sustainability in San Mateo County. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS - Marin Community Foundation's first Community Power Initiative mixer. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1727982345866-4YUINMMSBH0YJ2N0IPQ5/Sparks%2BMarin%2BCommunity%2BFoundation%2BCommunity%2BPower%2BInitiative%2BEvent%2BGroup.jpg</image:loc>
      <image:title>INSIGHTS - Marin Community Foundation's first Community Power Initiative mixer.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1727982357502-Z8BM9F9W4UMBCBEV93FB/Sparks%2BMarin%2BCommunity%2BFoundation%2BCommunity%2BPower%2BInitiative%2BEvent%2BVikki%2BAimee.jpg</image:loc>
      <image:title>INSIGHTS - Marin Community Foundation's first Community Power Initiative mixer.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1727982345757-4LVW6EF3O29LZ2KCVSMK/Sparks%2BMarin%2BCommunity%2BFoundation%2BCommunity%2BPower%2BInitiative%2BEvent.jpg</image:loc>
      <image:title>INSIGHTS - Marin Community Foundation's first Community Power Initiative mixer.</image:title>
    </image:image>
    <image:image>
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      <image:title>INSIGHTS - Marin Community Foundation's first Community Power Initiative mixer.</image:title>
    </image:image>
    <image:image>
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      <image:title>INSIGHTS - Marin Community Foundation's first Community Power Initiative mixer.</image:title>
    </image:image>
    <image:image>
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      <image:title>INSIGHTS - Marin Community Foundation's first Community Power Initiative mixer.</image:title>
    </image:image>
    <image:image>
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      <image:title>INSIGHTS - Marin Community Foundation's first Community Power Initiative mixer.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1727982355322-U4C2550X2QQEQMEHT2VH/Sparks%2BMarin%2BCommunity%2BFoundation%2BCommunity%2BPower%2BInitiative%2BEvent%2BRhea.jpg</image:loc>
      <image:title>INSIGHTS - Marin Community Foundation's first Community Power Initiative mixer.</image:title>
    </image:image>
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    <lastmod>2025-12-15</lastmod>
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      <image:title>INSIGHTS - What’s the shelf life of a strong nonprofit brand? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/reuniting-with-aircare-health-for-their-next-stage-of-growth</loc>
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      <image:title>INSIGHTS - Reuniting with Aircare for their next stage of growth. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/we-moved-our-office</loc>
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    <lastmod>2025-12-15</lastmod>
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      <image:title>INSIGHTS - We moved our office! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1725914992709-KVSSMCDYL8M4TIC84YRZ/Sparks%2BOffice%2BMove%2B1.jpg</image:loc>
      <image:title>INSIGHTS - We moved our office!</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS - Animal Advocacy Day with Marin Humane</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS - Creative Agency’s partnership with Marin county to tackle fentanyl crisis on MarketWatch. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>INSIGHTS - Creative Agency’s partnership with Marin county to tackle fentanyl crisis on MarketWatch. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS - ‘Seeking Alpha’ discusses fentanyl crisis and Good Stuff’s open-source campaign. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS - ‘Seeking Alpha’ discusses fentanyl crisis and Good Stuff’s open-source campaign. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Three young people performing on stage for Griot Theatre Company’s ‘Queen of Cubs’ 2023 Workshop Performance. Picture by Griot team.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS - Yahoo! Finance promotes fentanyl awareness toolkit. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS - Yahoo! Finance promotes fentanyl awareness toolkit. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS - Office of Sustainability Home for All Campaign - Make it stand out</image:title>
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      <image:title>INSIGHTS - Damar Hamlin Campaign - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS - Fighting for the well-being of animals at our state capital. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>INSIGHTS - Fighting for the well-being of animals at our state capital.</image:title>
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      <image:title>INSIGHTS - Fighting for the well-being of animals at our state capital.</image:title>
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      <image:title>INSIGHTS - Fighting for the well-being of animals at our state capital.</image:title>
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      <image:title>INSIGHTS - Fighting for the well-being of animals at our state capital.</image:title>
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      <image:title>INSIGHTS - Sparking purpose through our brand-new identity. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
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    <lastmod>2025-09-12</lastmod>
    <image:image>
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      <image:title>INSIGHTS - We’ve landed a ‘dream’ partner!</image:title>
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      <image:title>INSIGHTS - We’ve landed a ‘dream’ partner!</image:title>
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      <image:title>INSIGHTS - We’ve landed a ‘dream’ partner!</image:title>
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      <image:title>INSIGHTS - We’ve landed a ‘dream’ partner!</image:title>
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      <image:title>INSIGHTS - We’ve landed a ‘dream’ partner!</image:title>
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    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
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    <lastmod>2025-09-12</lastmod>
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    <lastmod>2025-09-15</lastmod>
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    <priority>0.5</priority>
    <lastmod>2025-09-15</lastmod>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/lean-into-your-emotions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/authentic-place-branding</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/giving-your-time-on-tuesday</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
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      <image:title>INSIGHTS - Giving (your time on) Tuesday.</image:title>
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    <priority>0.5</priority>
    <lastmod>2025-09-15</lastmod>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/making-the-brands-we-work-on-more-inclusive</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/building-families-a-future-since-1989</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
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    <lastmod>2025-09-12</lastmod>
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      <image:title>INSIGHTS - How we measure workplace happiness. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/care-shaped-around-you</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
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    <lastmod>2025-10-06</lastmod>
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    <lastmod>2025-09-12</lastmod>
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    <lastmod>2025-09-15</lastmod>
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    <lastmod>2025-09-23</lastmod>
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    <lastmod>2025-09-23</lastmod>
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    <lastmod>2025-10-06</lastmod>
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    <lastmod>2025-09-12</lastmod>
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    <lastmod>2025-12-08</lastmod>
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    <lastmod>2025-09-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/6bc89e01-9635-48a8-a38b-53e6b44cb5f6/Vibrant%2BCasestudy%2BNYC%2BMTA%2BAdvertisement.jpg</image:loc>
      <image:title>INSIGHTS - Start with stakeholders: rebranding mental health. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/the-importance-of-brand-books</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/53b3e206-c8e1-4098-b6b3-631b8ff3146e/Sparks%2BBrand%2BBooks.png</image:loc>
      <image:title>INSIGHTS - Why brand books are so much more than ‘a nice to have.’</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678231962152-NK0A4ZXYEXD0LBH6D12W/Sparks%2BBrand%2BBooks-1.png</image:loc>
      <image:title>INSIGHTS - Why brand books are so much more than ‘a nice to have.’</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678231959407-YSPDCZXD66JTIIAR78TS/Sparks%2BBrand%2BBooks-3.png</image:loc>
      <image:title>INSIGHTS - Why brand books are so much more than ‘a nice to have.’</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678232086360-HYUGSOOFMMXDQ5PT3N8P/Sparks%2BBrand%2BBooks-4.png</image:loc>
      <image:title>INSIGHTS - Why brand books are so much more than ‘a nice to have.’</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678232085716-O18R48GXC9K2KG2VV2EQ/Sparks%2BBrand%2BBooks-5.png</image:loc>
      <image:title>INSIGHTS - Why brand books are so much more than ‘a nice to have.’</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678232085292-UW3UIQ1K2IHPIGSLVFXZ/Sparks%2BBrand%2BBooks-6.png</image:loc>
      <image:title>INSIGHTS - Why brand books are so much more than ‘a nice to have.’</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/celebrating-8-years-of-good-stuff-partners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/be46da3f-e2d9-4dc0-9a00-2cb38c12566b/Sparks%2BGood%2BStuff%2B8%2BYears.png</image:loc>
      <image:title>INSIGHTS - Celebrating 8 years of Good Stuff Partners.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/responsible-banking-and-investments</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678232556370-1OSBH3HB7LPSC3WFXJ4U/Sparks%2BBanking%2BInvestments.png</image:loc>
      <image:title>INSIGHTS - Responsible banking &amp;amp; investments.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/the-majority-of-our-clients-are-women-and-we-love-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678232902316-AYKN2H0STOYMPQ8FW5O0/Sparks%2BWomen%2BClients%2BPartners.png</image:loc>
      <image:title>INSIGHTS - The majority of our clients are women (and we love it).</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/a-partnership-to-spotlight-marin-city-youth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1685474370297-92BH1IOA8S8Z9BE3J80F/Sparks%2BA%2BPartnership%2Bto%2Bspotlight%2BMarin%2BCity%2BYouth%2BGriot.jpg</image:loc>
      <image:title>INSIGHTS - A partnership to spotlight Marin city youth.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/taking-the-3rd-friday-off</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678234060759-4H4VPZRX2OVEK6DZM2CV/Sparks%2BTaking%2Bthe%2B3rd%2BFriday%2Boff.png</image:loc>
      <image:title>INSIGHTS - Taking the 3rd Friday off.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/a-word-from-our-interns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678234606951-ELIDHARKZ95LPV6OQ96R/Sparks%2BIntern%2BDay%2BIn%2Bthe%2BLife.png</image:loc>
      <image:title>INSIGHTS - A word from our interns.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/8f98f04a-bc07-45d7-b117-52d17b226095/Sparks%2BIntern%2BDay%2BIn%2Bthe%2BLife%2BNemi%2BNgonzo.png</image:loc>
      <image:title>INSIGHTS - A word from our interns. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/e10f789d-e2fa-4d94-9cbc-52158cc58f53/Sparks%2BIntern%2BDay%2BIn%2Bthe%2BLife%2BJohn%2BNgonzo.png</image:loc>
      <image:title>INSIGHTS - A word from our interns. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/the-bank-for-change-makers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678235799681-MOC6ISPEBS9VNK1SWPDS/Sparks%2BAmalgamated%2BWin.jpg</image:loc>
      <image:title>INSIGHTS - The bank for change-makers.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/weve-got-interns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678236005083-0039RLM8OX6MN9ZVNJM5/Pivotal%2BInterns%2Bfor%2BGood%2BStuff%2BPartners.png</image:loc>
      <image:title>INSIGHTS - We’ve got interns!</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/a-new-new-york-partnership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1685474442129-W0CH90K289I9C79JARFW/Sparks%2BNobody%2BLeaves%2BMid%2BHudson%2Bpolitical%2Bnonprofit.jpg</image:loc>
      <image:title>INSIGHTS - An east meets west partnership.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/a-wise-new-partnership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678236390754-ZXBELFI1W597L8MU7ARQ/Sparks%2BWisdom%2BSupply%2BCo.png</image:loc>
      <image:title>INSIGHTS - A wise new partnership.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/animal-advocacy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678236693016-L8UVN5V3ZO0OOEUY2QZZ/Sparks%2BAimee%2BJoins%2BMarin%2BHumane%2BAdvocacy.png</image:loc>
      <image:title>INSIGHTS - Aimee joins Marin Humane Advocacy Committee.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678236688583-VCI870MFSPNBP44FXFVZ/Sparks%2BAimee%2BJoins%2BMarin%2BHumane%2BAdvocacy%2B4.jpg</image:loc>
      <image:title>INSIGHTS - Aimee joins Marin Humane Advocacy Committee.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678236692783-69Q7BXVE0JD8QPMMQRPV/Sparks%2BAimee%2BJoins%2BMarin%2BHumane%2BAdvocacy%2B5.png</image:loc>
      <image:title>INSIGHTS - Aimee joins Marin Humane Advocacy Committee.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678236688520-221HJI52HIEVFUZVBOT3/IMG_6398.jpg</image:loc>
      <image:title>INSIGHTS - Aimee joins Marin Humane Advocacy Committee.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678236689705-VVBHDY8KBOPO8DLTTQ9E/Sparks%2BAimee%2BJoins%2BMarin%2BHumane%2BAdvocacy%2B3.jpg</image:loc>
      <image:title>INSIGHTS - Aimee joins Marin Humane Advocacy Committee.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678236690405-KPJRMYJ4TP4Y0IE3QWYR/Sparks%2BAimee%2BJoins%2BMarin%2BHumane%2BAdvocacy%2B2.jpg</image:loc>
      <image:title>INSIGHTS - Aimee joins Marin Humane Advocacy Committee.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/black-lives-matter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678237077720-23KAZ06R2M43E7MIJK5T/Sparks%2BBlack%2BLives%2BMatter.jpg</image:loc>
      <image:title>INSIGHTS - Black Lives Matter.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/how-can-we-help-shape-the-new-normal</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678297772024-4U7IAR4ENZJQC0PZPW2H/Sparks%2BCVNL%2BWebinar.jpg</image:loc>
      <image:title>INSIGHTS - How can we help shape the new normal?</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/5-ways-to-be-a-creative-force-for-racial-justice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678299702646-8AARWHM6MVNO5NYMM30E/Sparks%2B5%2Bways%2Bto%2Bbe%2Ba%2B%28creative%29%2Bforce%2Bfor%2Bracial%2Bjustice.jpg</image:loc>
      <image:title>INSIGHTS - 5 ways to be a (creative) force for racial justice.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/looking-for-the-helpers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/8e98dc17-3600-4528-ab78-126976a252a5/Vibrant%2BCasestudy%2BTaxi%2BAdvertisement.jpg</image:loc>
      <image:title>INSIGHTS - Look for the helpers.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/ed191d89-7262-4843-aece-445d497087f8/Community%2BAction%2BMarin%2BOffice%2BBranding%2BCase%2BStudy%2BHeader.png</image:loc>
      <image:title>INSIGHTS - Look for the helpers. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/409d25fb-0a2a-4221-8f8d-4519ca3e6dbb/Pivotal%2BFoster%2BYouth%2BNonprofit%2BBranding%2Bby%2BGood%2BStuff%2BPartners.png</image:loc>
      <image:title>INSIGHTS - Look for the helpers. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/b456e702-bb27-4b48-8914-ec51d626e527/Marin%2BHumane%2BCase%2BStudy%2BVan.jpg</image:loc>
      <image:title>INSIGHTS - Look for the helpers. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/modernizing-the-credit-union</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/3e81ffdf-f132-40e0-b733-15e230e31159/Excite%2BCredit%2BUnion%2BCase%2BStudy%2BStep%2BUp%2BTo%2BBetter.png</image:loc>
      <image:title>INSIGHTS - Modernizing the credit union.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/building-political-power</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/54a64061-cd9b-4736-8b86-1a546a77ebc4/Tides%2BAdvocacy%2BCasestudy%2BHeader%2BBanner.png</image:loc>
      <image:title>INSIGHTS - Building political power.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/interview-with-adrian-power-and-aimee-kilmer-of-good-stuff-partners-branding-agency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1b02eabd-eb42-41d9-9e05-ebeba3732f3b/Our%2BAgency%2BAdrian%2BAimee.png</image:loc>
      <image:title>INSIGHTS - Partner Q&amp;amp;A</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/a-bold-new-brand-for-community-action-marin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/b3fa6b9d-4136-4d9c-85e8-ff530ba49a50/Community%2BAction%2BMarin%2BCase%2BStudy%2BMaking%2BEnds%2BMeet.gif</image:loc>
      <image:title>INSIGHTS - A bold new brand for Marin County.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/exciting-partnership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678302797202-NXFWTDFDBCCH884346OU/Excite%2BLogo.png</image:loc>
      <image:title>INSIGHTS - Exciting partnership!</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/working-with-marins-biggest-nonprofit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/185c327b-6681-4056-899e-ce1cc2b2f155/Community%2BAction%2BMarin%2BCase%2BStudy%2BHeader.jpg</image:loc>
      <image:title>INSIGHTS - Working with Marin’s biggest nonprofit.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/working-for-sustainability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678302447586-Y5XXXEVC928ZV3XADT4Y/Sparks%2BSan%2BMateo%2BCounty.png</image:loc>
      <image:title>INSIGHTS - A sustainable San Mateo County.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/partnering-with-habitat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678302098791-NAQ0ZCK0IKNIG4YGJSRW/Sparks%2BHabitat%2Bfor%2BHumanity.jpg</image:loc>
      <image:title>INSIGHTS - Partnering with Habitat! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/powering-philanthropy-in-silicon-valley</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/4d574ad4-1f15-4387-8fd7-539841b90595/Magnify%2BCommunity%2BCase%2BStudy%2BHeader.jpg</image:loc>
      <image:title>INSIGHTS - Powering philanthropy in Silicon Valley.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/shortlisted-for-a-design-award-environmental-graphics-nonprofit-office</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/01da1d4f-c9ca-4f59-8820-bb56c3c35594/Tides%2BFoundation%2BCase%2BStudy%2BLogo.jpg</image:loc>
      <image:title>INSIGHTS - Shortlisted for an award!</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/shortlisted</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/a5e94230-6e51-431d-b5d3-a3eb69c8e5d1/Pivotal%2BFoster%2BCare%2BCase%2BStudy%2BHeader.jpg</image:loc>
      <image:title>INSIGHTS - Up for an award!</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/rebranding-mental-health</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/4c26cfd2-4b8a-4170-a89a-082e35a4c475/Sparks%2BRebranding%2BMental%2BHealth.jpg</image:loc>
      <image:title>INSIGHTS - Rebranding mental health.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/good-for-animals-good-for-people-and-good-for-the-planet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678304558112-KCGNQJ1Q1TZ2ORZ9YJOW/Sparks%2BAnimal%2BVolunteer.jpg</image:loc>
      <image:title>INSIGHTS - Good for animals, people &amp;amp; the planet!</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/our-ritual-branding-package-design-featured-in-imbibe-magazine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/4c843113-4e7b-4bd1-a99a-9ea1f9d855b3/Sparks%2BRitual%2BCoffee%2BRoasters.jpg</image:loc>
      <image:title>INSIGHTS - Ritual packaging featured in imbibe.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/putting-our-money-where-our-mouth-is</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678312194117-8QP9VB0QMUVAG120PDZI/Sparks%2BGood%2BStuff%2BPartners%2Bjoins%2BPledge%2B1%25.jpg</image:loc>
      <image:title>INSIGHTS - Putting our money where our mouth is.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/were-now-a-b-corp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678312483446-TT2P1UVP4026HIFLY1CE/Sparks%2BGood%2BStuff%2BPartners%2Ba%2Bdesign%2Bagency%2Blocated%2Bin%2Bthe%2BBay%2BArea%2Bis%2Ba%2BB%2BCorp.jpg</image:loc>
      <image:title>INSIGHTS - It’s official…we’re now a B Corp!</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/b24328c5-700c-4464-919d-bbf32d5d504a/Sparks%2BGood%2BStuff%2BPartners%2BBCorporation-people-using-business-as-a-force-for-good.jpg</image:loc>
      <image:title>INSIGHTS - It’s official…we’re now a B Corp! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/the-tides-have-turned</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/a8615dc9-0c23-4b5b-a15b-93ca1397e51b/Tides%2BFoundation%2BOffice%2BBranding%2BCase%2BStudy%2BLobby.jpg</image:loc>
      <image:title>INSIGHTS - Challenging the status quo for Tides.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/a-new-digital-experience-for-vegnews</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678313235974-BVTMGKUCIXI47V4L09DI/Sparks%2BVegNews.jpg</image:loc>
      <image:title>INSIGHTS - A new year, a new VegNews.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/v-dog-wins-2-awards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678314599814-RKW80TOK7SXHX115SYCI/V-Dog%2BCasestudy%2BPackaging%2BAward%2BWinning.jpg</image:loc>
      <image:title>INSIGHTS - V-Dog fetches two awards.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/branding-a-historic-presidio-building</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678313434721-QU6CMHHW93NQ9DQ241QW/Sparks%2BTides.jpg</image:loc>
      <image:title>INSIGHTS - Branding a historic Presidio building.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/silicon-valley-childrens-fund-rewards-good-stuff-partners-its-rebranding-project</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678314873219-MAWMOBNVRCG3722ZRCT2/Sparks%2BPivotal.jpg</image:loc>
      <image:title>INSIGHTS - A new brand for foster care.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/we-made-the-shortlist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/b456e702-bb27-4b48-8914-ec51d626e527/Marin%2BHumane%2BCase%2BStudy%2BVan.jpg</image:loc>
      <image:title>INSIGHTS - We made the shortlist!</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/vegnewscom-wins-its-12th-design-award</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678315284111-XXLXXSJDJ2G6EYXLGRC5/Sparks%2BVegNews%2BAward.gif</image:loc>
      <image:title>INSIGHTS - VegNews wins 12th design award!</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/new-digs-in-sausalito</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678315480687-SLQK4TFZ8DIT0325IHBD/Sparks%2BGood%2BStuff%2BPartners%2Bfound%2Ba%2Bstudio%2Bin%2BSausalito.jpg</image:loc>
      <image:title>INSIGHTS - New digs in Sausalito!</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/ymca</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678318629379-L2YD9C19FW82OET2Z26T/YMCA%2BCampaign%2BCasestudy%2BThank%2BYou.png</image:loc>
      <image:title>INSIGHTS - Now partnering with the Bay Area YMCA.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/a-new-brand-for-the-next-chapter-of-their-110-year-history</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678318827181-CTZ7R5KSW51AQZ79G4W8/Sparks%2BMarin%2BHumane.png</image:loc>
      <image:title>INSIGHTS - 110 year old nonprofit gets a new brand.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/weve-won-an-award-of-merit-from-graphis-for-our-rebrand-of-global-fund-for-women</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678319036741-MSG70MGKJRQJHP6Z314E/Sparks%2BGFW%2BGraphis%2BAward.jpg</image:loc>
      <image:title>INSIGHTS - We’ve won a Graphis Award of Merit.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/puppies-champagne-at-the-marin-humane-gala</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678319355835-DPM5LFZXXRMY09FVM9OC/Good%2BStuff%2BPartners%2BAimee%2BKilmer%2B%26%2BAdrian%2BPower%2Battend%2Bthe%2BMarin%2BHumane%2Bannual%2Bfundraiser.jpg</image:loc>
      <image:title>INSIGHTS - Puppies &amp;amp; bubbles at Marin Humane gala.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/doing-good-is-just-good-for-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678319565460-A45FXPIQMI96FJHRPHUX/Sparks%2BDoing%2BGood%2BFor%2BBusiness.jpg</image:loc>
      <image:title>INSIGHTS - Doing good is just good for business.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/fill-the-love</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/b25eaa89-9311-4a68-aad1-d0a7f25e0b4d/Ritual%2BCoffee%2BRoasters%2BCase%2BStudy%2BGift%2BCard%2B1.png</image:loc>
      <image:title>INSIGHTS - Fill the love with Ritual gift cards.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/who-are-women-human-rights-defenders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678320411295-OMS0P93XW3860NSKHJTW/Human%2Brights%2Bcampaign%2Bstrategy%2Band%2Bdesign%2Bby%2BGood%2BStuff%2BPartners%2C%2Ba%2BSan%2BFrancisco%2Bdesign%2Bagency.gif</image:loc>
      <image:title>INSIGHTS - Campaign for women human rights defenders.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
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  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/an-award-is-in-the-bag</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678320862685-DFGEY28JB04S6JV4TEUE/Sparks%2BRitual%2BCoffee%2BRoasters%2BAward.jpg</image:loc>
      <image:title>INSIGHTS - A new award is in the bag.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/vegnewscom-wins-its-11th-design-award</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678321256530-56854AN09G01GD9AS65X/Sparks%2BVegNews%2BAward.jpg</image:loc>
      <image:title>INSIGHTS - VegNews wins 11th design award!</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/paw-sitive-news</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678321421044-PTY7V07SEI8WJ5ZVML7A/Sparks%2BMarin%2BHumane%2BWin.gif</image:loc>
      <image:title>INSIGHTS - Paw-sitive news!</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/the-tides-are-turning</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1678321638182-BRTBHAA692XIFYFIQ9K3/Sparks%2BTides%2BRebrand.png</image:loc>
      <image:title>INSIGHTS - The Tides are turning.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/gender-equality-gets-a-bold-brand</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/dc870d34-e8ca-4930-942a-5c080f37b74a/Global%2BFund%2BFor%2BWomen%2BCase%2BStudy%2BLogo%2BTreatment.jpg</image:loc>
      <image:title>INSIGHTS - Gender equality gets a bold brand.</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
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  </url>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/category/Place+Branding</loc>
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    <loc>https://www.goodstuffpartners.com/agency-sparks/category/Neighborhood+Branding</loc>
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  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/category/Human+Services</loc>
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  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/category/Website</loc>
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  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/category/Thought+Piece</loc>
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  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/category/Social+%26+Political+Impact</loc>
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  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/category/Branding</loc>
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  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/category/Coffee</loc>
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  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/category/B-Corp</loc>
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  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/category/Design</loc>
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  <url>
    <loc>https://www.goodstuffpartners.com/agency-sparks/category/Relationships</loc>
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      <image:caption>Good Stuff worker next to Ingleside map on display</image:caption>
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      <image:title>Help Me Grow Marin County</image:title>
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      <image:title>Help Me Grow Marin County</image:title>
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      <image:title>Help Me Grow Marin County</image:title>
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      <image:title>Help Me Grow Marin County</image:title>
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      <image:title>Help Me Grow Marin County - Make it stand out.</image:title>
      <image:caption>How do we rebrand a political grassroots organization that clearly positions what they stand for?</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/6d3bdf4d-2cbf-44d9-9b9b-420d9cdc68fc/Help%2BMe%2BGrow%2BMarin%2BCounty%2BChildren%27s%2BHealthcare%2BServices%2BAudience%2BFamilies%2BWebsite%2BDesign%2BIdentity%2BLifestyle%2BNon-Profit%2BBay%2BArea%2BGood%2BStuff%2BPartners%2BBranding%2BAgency.jpg</image:loc>
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    </image:image>
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      <image:title>North Marin Community Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1608066266418-CHQC49XZZNQKNA7TGGP4/20140228_Trade-151_0046.jpg</image:loc>
      <image:title>North Marin Community Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>North Marin Community Services</image:title>
    </image:image>
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      <image:title>North Marin Community Services</image:title>
    </image:image>
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      <image:title>North Marin Community Services</image:title>
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    <image:image>
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      <image:title>North Marin Community Services</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/45ee0f10-7b66-4ca3-ad17-997329fb4220/Magnify%2BCommunity%2BCase%2BStudy%2BLogo%2BAnimation.gif</image:loc>
      <image:title>North Marin Community Services</image:title>
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    <image:image>
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      <image:title>North Marin Community Services</image:title>
      <image:caption>North Marin Community Services hero design: Peace of mind.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/c3c15fc7-e818-473c-a2c6-0854bb2c8b1a/North%2BMarin%2BCommunity%2BServices%2BCase%2BStudy%2BWebsite%2B2.png</image:loc>
      <image:title>North Marin Community Services</image:title>
      <image:caption>North Marin Community Services hero design: Nurturing growth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/e5f37572-5c0f-47a0-8ef8-7c457725ffc0/North%2BMarin%2BCommunity%2BServices%2BCase%2BStudy%2BWebsite%2B3.png</image:loc>
      <image:title>North Marin Community Services</image:title>
      <image:caption>North Marin Community Services hero design: Skills for life.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/be5d3994-e2f0-408c-afb4-f80f59016631/North%2BMarin%2BCommunity%2BServices%2BCase%2BStudy%2BWebsite%2B4.jpg</image:loc>
      <image:title>North Marin Community Services</image:title>
      <image:caption>North Marin Community Services hero design: Feeding hope.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/7ccc9212-e12c-433c-9d0a-a26145974519/North%2BMarin%2BCommunity%2BServices%2BCase%2BStudy%2BWebsite%2B5.jpg</image:loc>
      <image:title>North Marin Community Services</image:title>
      <image:caption>North Marin Community Services hero design: Wellbeing for all.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/93f15213-ecfb-4ea6-90b1-3a9d497e23b2/North%2BMarin%2BCommunity%2BServices%2BCase%2BStudy%2BHeader.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/4ba21cdd-2db5-4c00-8ca7-bb96e3ed1721/North%2BMarin%2BCommunity%2BServices%2BCase%2BStudy%2BWebsite.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1682631228287-GOVL6Z6XUTN3SA0L1D8I/North%2BMarin%2BCommunity%2BServices%2BCase%2BStudy%2BProtest%2BSigns.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/80f854a1-006a-4660-be4c-510573620df6/North%2BMarin%2BCommunity%2BServices%2BCase%2BStudy%2BNewsletter.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/3f5436e6-6d06-4b0a-b064-fe6d0731a529/North%2BMarin%2BCommunity%2BServices%2BCase%2BStudy%2BMobile%2BWebsite.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/cf0bf370-eeb0-4470-8ba7-625ff26da414/North%2BMarin%2BCommunity%2BServices%2BCase%2BStudy%2BTote%2BMural.jpg</image:loc>
      <image:title>North Marin Community Services - Welcoming designs that respect and reflect their Latinx audience.</image:title>
      <image:caption>It was important that the design reflected Hispanic culture since the majority of the population they serve are from Mexico and Central America. We developed colorful shapes that compliment the logo and had a nod to papel picado, the decorative craft of cutting elaborate designs into sheets of tissue paper. Creating simple icons to represent each service category also makes it easy for anyone to understand, regardless of their native language. Now, their new design not only feels friendly and familiar, but helps their audiences easily navigate to the services they need and discover other services they didn't know were available to them. We also made the entire experience as simple as possible to alleviate an already stressful time. Their staff has more energy in their work, and donors and partners can now understand the true impact on the people in their community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/b890c466-2d2a-44b9-87ef-1824b695f0db/North%2BMarin%2BCommunity%2BServices%2BCase%2BStudy%2BIcons.png</image:loc>
      <image:title>North Marin Community Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/a620a5ee-5518-4cef-92b9-22f1cdce683c/North%2BMarin%2BCommunity%2BServices%2BCase%2BStudy%2BT%2BShirt.jpg</image:loc>
      <image:title>North Marin Community Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/66338653-1936-4500-a908-a4d040593f63/North%2BMarin%2BCommunity%2BServices%2BCase%2BStudy%2BIcon%2BSet.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/dbc0d2e0-3a0a-4cad-af19-941fe50fec60/image-asset.jpeg</image:loc>
      <image:title>North Marin Community Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/50ad061f-e37c-4a7f-addc-c2a7b4abdea5/North%2BMarin%2BCommunity%2BServices%2BCase%2BStudy%2BWebsite.jpg</image:loc>
      <image:title>North Marin Community Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/ddcd6926-2539-4db4-8d60-fe487ac0f045/North%2BMarin%2BCommunity%2BServices%2BCase%2BStudy%2BSpanish%2BWebsite.png</image:loc>
      <image:title>North Marin Community Services</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-work/magnify-community-silicon-valley-philanthropy-branding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1655845528419-TFFXFGY3TJP30C6G6LXQ/Work%2BNorth%2BMarin%2BCommunity%2BServices.png</image:loc>
      <image:title>Magnify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Magnify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1608066266418-CHQC49XZZNQKNA7TGGP4/20140228_Trade-151_0046.jpg</image:loc>
      <image:title>Magnify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Magnify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638276981-EQ693DAI3SJ2GSQP0PPB/Aro%2BHa_0010-larger.jpg</image:loc>
      <image:title>Magnify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/b3fa6b9d-4136-4d9c-85e8-ff530ba49a50/Community%2BAction%2BMarin%2BCase%2BStudy%2BMaking%2BEnds%2BMeet.gif</image:loc>
      <image:title>Magnify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1655845466019-9Y5CS8DINIR6XCVCRZB5/Work%2BHabitat%2Bfor%2BHumanity%2BGreater%2BSan%2BFrancisco.png</image:loc>
      <image:title>Magnify</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/53dd0139-58a0-4838-84c0-a520953efb66/Magnify%2BCommunity%2BCase%2BStudy%2BBrand%2BBook%2B1.jpg</image:loc>
      <image:title>Magnify</image:title>
      <image:caption>Magnify Community Brand Book cover</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/2c89f811-d85b-4c90-ae32-a676a2492371/Magnify%2BCommunity%2BCase%2BStudy%2BBrand%2BBook%2B2.jpg</image:loc>
      <image:title>Magnify</image:title>
      <image:caption>Magnify Community Brand Book tone of voice</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/f79010a7-2e0f-4fb1-b9e0-596880a9bca1/Magnify%2BCommunity%2BCase%2BStudy%2BBrand%2BBook%2B3.jpg</image:loc>
      <image:title>Magnify</image:title>
      <image:caption>Magnify Community Brand Book positioning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/37a6836e-b377-4fbb-9bab-611692e40a10/Magnify%2BCommunity%2BCase%2BStudy%2BBrand%2BBook%2B4.jpg</image:loc>
      <image:title>Magnify</image:title>
      <image:caption>Magnify Community Brand Book purpose</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/545898ad-3538-4375-a05d-cc75540ecde2/Magnify%2BCommunity%2BCase%2BStudy%2BBrand%2BBook%2B5.jpg</image:loc>
      <image:title>Magnify</image:title>
      <image:caption>Magnify Community Brand Book tagline: Powering philanthropy in Silicon Valley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/75845520-f74f-4016-a81c-94d7792efe79/Magnify%2BCommunity%2BCase%2BStudy%2BBrand%2BBook%2B6.jpg</image:loc>
      <image:title>Magnify</image:title>
      <image:caption>Magnify Community Brand Book Typography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/988486f5-8cb5-4402-ad74-e7e27313fdd7/Magnify%2BCommunity%2BCase%2BStudy%2BBrand%2BBook%2B7.jpg</image:loc>
      <image:title>Magnify</image:title>
      <image:caption>Magnify Community Brand Book brand identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/dedf8bd1-aef7-425f-a40e-dae028b00964/Magnify%2BCommunity%2BCase%2BStudy%2BBrand%2BBook%2B8.jpg</image:loc>
      <image:title>Magnify</image:title>
      <image:caption>Magnify Community Brand Book color combinations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/8cfefd18-49b5-4f69-9748-55e70f241e20/Magnify%2BCommunity%2BCase%2BStudy%2BBrand%2BBook%2B9.jpg</image:loc>
      <image:title>Magnify</image:title>
      <image:caption>Magnify Community Brand Book icon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/54efdece-520b-4076-9681-987b300d4787/Magnify%2BCommunity%2BCase%2BStudy%2BBrand%2BBook%2B10.jpg</image:loc>
      <image:title>Magnify</image:title>
      <image:caption>Magnify Community Brand Book graphic treatments</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/c3560315-d91e-40ea-af12-1963fe868cbd/Magnify%2BCommunity%2BCase%2BStudy%2BBrand%2BBook%2B11.jpg</image:loc>
      <image:title>Magnify</image:title>
      <image:caption>Magnify Community Brand Book primary colors</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/289088df-4e91-45f6-b2e4-f1965501f90e/Magnify%2BCommunity%2BCase%2BStudy%2BBrand%2BBook%2B12.jpg</image:loc>
      <image:title>Magnify</image:title>
      <image:caption>Magnify Community Brand Book image treatments</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/4d574ad4-1f15-4387-8fd7-539841b90595/Magnify%2BCommunity%2BCase%2BStudy%2BHeader.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/83774f7a-b68c-4c4d-9e42-1de802cd137d/Magnify%2BCommunity%2BCase%2BStudy%2BSilicon%2BValley.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/45ee0f10-7b66-4ca3-ad17-997329fb4220/Magnify%2BCommunity%2BCase%2BStudy%2BLogo%2BAnimation.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/5dcbdb13-786f-4904-ba55-e04952830846/Magnify%2BCommunity%2BCase%2BStudy%2BSocial%2BMedia.jpg</image:loc>
      <image:title>Magnify - Make it stand out.</image:title>
      <image:caption>How do we rebrand a political grassroots organization that clearly positions what they stand for?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/aa6777cc-116a-44fc-b41e-673d89fe28ba/Magnify%2BCommunity%2BCase%2BStudy%2BFlyer.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/4b58a740-bb8a-4ca5-a1c8-ecb8f5747a5d/Magnify%2BCommunity%2BCase%2BStudy%2BFlyer%2B2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/d8eba193-cb6f-41ca-aaa0-a7bd46c137b1/Magnify%2BCommunity%2BCase%2BStudy%2BBusiness%2BCard.jpg</image:loc>
      <image:title>Magnify - Make it stand out.</image:title>
      <image:caption>How do we rebrand a political grassroots organization that clearly positions what they stand for?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-work/vibrant-emotional-health-nonprofit-rebrand</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Vibrant</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1608066266418-CHQC49XZZNQKNA7TGGP4/20140228_Trade-151_0046.jpg</image:loc>
      <image:title>Vibrant</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Vibrant</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638276981-EQ693DAI3SJ2GSQP0PPB/Aro%2BHa_0010-larger.jpg</image:loc>
      <image:title>Vibrant</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/fc3135b5-7104-405b-9923-f1e1fa0b448a/Grand%2BRounds%2BHealth%2BCase%2BStudy%2BHeader.jpg</image:loc>
      <image:title>Vibrant</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/2faab4cd-442e-44c8-85e4-214538089d9d/Help%2BMe%2BGrow%2BMarin%2BCounty%2BCase%2BStudy%2BImage%2BTreatment.jpg</image:loc>
      <image:title>Vibrant</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/9f68ae40-510a-4e02-9106-bc27cbc3f21d/Hey%2BMarin%2BWTF%2BBus%2BAnimation.gif</image:loc>
      <image:title>Vibrant</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/5519c505-ee3f-483f-8ca8-8511674697c6/Vibrant%2BCasestudy%2BBrand%2BLaunch%2BEvent%2B4.jpg</image:loc>
      <image:title>Vibrant</image:title>
      <image:caption>A blue sign reads "Annual Gala 2018 Vibrant Emotional Health"</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1685478058662-K0ZG0XJ78BTG6WJOMVJJ/Sparks%2BBlog%2BVibrant%2BEmotional%2BHealth%2BNonprofit%2BBranding%2Bby%2BGood%2BStuff%2BPartners%2BBranding%2BAgency.jpg</image:loc>
      <image:title>Vibrant</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/5dc71dd0-7d13-4ee6-94e0-77dac4842b84/Vibrant%2BCasestudy%2BBrand%2BLaunch%2BEvent%2B2.jpg</image:loc>
      <image:title>Vibrant</image:title>
      <image:caption>A stack of Vibrant health business cards in white</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/38eebf02-3233-474c-b0b0-ed18c12bbbbd/Vibrant%2BBrand%2BBook%2B%28dragged%29%2B4%2Bcopy.png</image:loc>
      <image:title>Vibrant</image:title>
      <image:caption>An excerpt from the Vibrant Brand Book that focuses on the logomark.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/f529833b-6366-44b4-a847-4bf0d65c96a1/Vibrant%2BCasestudy%2BBrand%2BLaunch%2BEvent%2B5.jpg</image:loc>
      <image:title>Vibrant</image:title>
      <image:caption>A blonde woman stands at a podium speaking into a microphone, the podium is white and reads "Vibrant Emotional Health".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/315398f9-2ed7-4622-b105-12a04f2b0c83/Vibrant%2BBrand%2BBook%2B%28dragged%29%2B10.png</image:loc>
      <image:title>Vibrant</image:title>
      <image:caption>An excerpt from the Vibrant Brand Book that focuses on the typography.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/28e0484d-e933-4ac2-b016-e808eeadec00/Vibrant%2BBrand%2BBook%2B%28dragged%29%2B7%2Bcopy.png</image:loc>
      <image:title>Vibrant</image:title>
      <image:caption>An excerpt from the Vibrant Brand Book that focuses on the photography style.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/e678d0e7-1705-4f7d-93db-ba67f08ddfc8/Vibrant%2BBrand%2BBook%2B%28dragged%29%2B8%2Bcopy.png</image:loc>
      <image:title>Vibrant</image:title>
      <image:caption>An excerpt from the Vibrant Brand Book that focuses on the tones.</image:caption>
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      <image:caption>Ritual Coffee Roasters gift card design: Fill the love.</image:caption>
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      <image:caption>Ritual Coffee Roasters Brand Book: Evolution of the Revolution</image:caption>
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      <image:caption>Ritual Coffee Roasters gift card design: Fill the love.</image:caption>
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      <image:title>Ritual Coffee - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Tides Office Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Ritual Packaging</image:title>
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      <image:caption>Ritual Coffee Roasters packaging Emperor's Cup</image:caption>
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      <image:title>Ritual Packaging</image:title>
      <image:caption>Ritual Coffee Roasters Ship to Shore packaging designs</image:caption>
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      <image:title>Ritual Packaging - Make it stand out.</image:title>
      <image:caption>How do we rebrand a political grassroots organization that clearly positions what they stand for?</image:caption>
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      <image:title>Tides</image:title>
      <image:caption>Tides Foundation brochure full spread</image:caption>
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      <image:title>Tides</image:title>
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      <image:caption>Tides Foundation brochure full spread</image:caption>
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      <image:title>Tides</image:title>
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      <image:title>Tides</image:title>
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      <image:title>Tides</image:title>
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      <image:title>Tides</image:title>
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      <image:title>Tides</image:title>
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      <image:title>Tides</image:title>
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      <image:title>Tides - An identity with momentum and scale.</image:title>
      <image:caption>The concept behind the Tides logo demonstrates what being 'a force for social good’ really means. We used the all so familiar domino affect as inspiration because it's was a simple way to illustrate the complexities of building and amplifying social movements that start small and gain momentum and scale. This new icon not only compliments the Tides name but reinforces their new tagline, Daring Change™, because it positions them as being first on tough issues.</image:caption>
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      <image:title>Tides - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/d261a63a-c130-4b36-8d7e-423c9a18f38c/Tides%2BFoundation%2BCase%2BStudy%2BT%2BShirt.jpg</image:loc>
      <image:title>Tides - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Tides - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/2eb74dbe-a768-4e38-a615-a006cfe9fc90/Tides%2BFoundation%2BCase%2BStudy%2BMobile%2BGraphics.png</image:loc>
      <image:title>Tides - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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    <lastmod>2026-02-17</lastmod>
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      <image:caption>The cover of the WRA Brand Guide</image:caption>
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      <image:caption>The cover of the WRA brochure "Make a positive lasting impression"</image:caption>
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      <image:caption>An excerpt from the WRA Brand Guide focusing on the logo identity.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/78309620-47d2-42b9-ba12-4d93a5edc48c/WRA%2BCasestudy%2BMarkets%2B2.png</image:loc>
      <image:title>WRA Environmental Consultants</image:title>
      <image:caption>A clay-colored image with an abstract icon of hands holding a drop of water that reads "Make a positive lasting impression on our community."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/7ab472f2-48b3-4807-abe0-a5fa54cd9064/WRA%2BCasestudy%2BBrochure%2B2.jpg</image:loc>
      <image:title>WRA Environmental Consultants</image:title>
      <image:caption>An excerpt from the the WRA guide featuring the "Who we are" and "Our Markets" sections</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/bf0f7ccb-38e7-4100-81fe-60cb1220b1fe/WRA%2BCasestudy%2BBrand%2BGuide%2B3.jpg</image:loc>
      <image:title>WRA Environmental Consultants</image:title>
      <image:caption>An excerpt from the WRA Brand Guide focusing on approved color combinations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/6ad4f420-d11c-436f-a236-4f3102f6a8e1/WRA%2BCasestudy%2BMarkets%2B4.png</image:loc>
      <image:title>WRA Environmental Consultants</image:title>
      <image:caption>A maroon-colored image with an abstract icon of a seedling that reads "Make a positive lasting impression on agriculture."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/3660ff79-3d5a-4b4d-b7ed-c49a8b740891/WRA%2BCasestudy%2BBrochure%2B3.jpg</image:loc>
      <image:title>WRA Environmental Consultants</image:title>
      <image:caption>An excerpt from the the WRA guide featuring the "Our Services" and "Culture &amp; Careers" sections</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/f4740cb0-0c46-4ff9-ad44-f80f64f2ca4d/WRA%2BCasestudy%2BBrand%2BGuide%2B4.jpg</image:loc>
      <image:title>WRA Environmental Consultants</image:title>
      <image:caption>An excerpt from the WRA Brand Guide focusing on the primary typface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/92acec9c-30ad-49d6-bde3-f771003d6f32/WRA%2BCasestudy%2BMarkets%2B3.png</image:loc>
      <image:title>WRA Environmental Consultants</image:title>
      <image:caption>A vibrant green-colored image with an abstract icon of a sun rising over a park that reads "Make a positive lasting impression on our parks."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/e615a19c-8534-4b4d-a721-5d2bf52a7591/WRA%2BCasestudy%2BBrochure%2B4.jpg</image:loc>
      <image:title>WRA Environmental Consultants</image:title>
      <image:caption>The back of the WRA brochure</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/383ac04c-bd55-4811-937e-e463e4232321/WRA%2BCasestudy%2BBrand%2BGuide%2B5.jpg</image:loc>
      <image:title>WRA Environmental Consultants</image:title>
      <image:caption>An excerpt from the WRA Brand Guide focusing on image treatments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/672f538a-f306-40dd-aeae-e4f6cb64b9a6/WRA%2BCasestudy%2BWebsite%2BBanner%2B1.png</image:loc>
      <image:title>WRA Environmental Consultants</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/2dcb53ad-08b2-4740-9a9f-0924b24558c0/WRA%2BCasestudy%2BBrand%2BGuide%2B6.jpg</image:loc>
      <image:title>WRA Environmental Consultants</image:title>
      <image:caption>An excerpt from the WRA Brand Guide focusing on background treatments.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/d54bbcc0-8ded-41f0-9387-ec8bf4c5944a/WRA%2BCasestudy%2BWebsite%2BBanner%2B2.png</image:loc>
      <image:title>WRA Environmental Consultants</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/eeecf0bd-760f-4f06-89a7-4cef22e33686/WRA%2BCasestudy%2BWebsite%2BBanner%2B3.png</image:loc>
      <image:title>WRA Environmental Consultants</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/538ffaf4-d41a-47e2-8ada-1f0726fcac8e/WRA%2BCasestudy%2BWebsite%2BBanner%2B4.png</image:loc>
      <image:title>WRA Environmental Consultants</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/6c6b6c70-c912-40bc-94b1-55f59f54a98f/WRA%2BCasestudy%2BWebsite%2BBanner%2B5.png</image:loc>
      <image:title>WRA Environmental Consultants</image:title>
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    <image:image>
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  <url>
    <loc>https://www.goodstuffpartners.com/agency-work/community-action-marin-environmental-office-branding</loc>
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    <lastmod>2026-02-17</lastmod>
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      <image:title>Community Action Marin Office Branding</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1682629552840-F2R6CEAV90ZQ8DJ83EIC/Global%2BFund%2BFor%2BWomen%2BOffice%2BBranding%2BCase%2BStudy%2BHeader.jpg</image:loc>
      <image:title>Community Action Marin Office Branding</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/b3fa6b9d-4136-4d9c-85e8-ff530ba49a50/Community%2BAction%2BMarin%2BCase%2BStudy%2BMaking%2BEnds%2BMeet.gif</image:loc>
      <image:title>Community Action Marin Office Branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/17df6d2b-9219-47d5-b08c-2e353e8db607/Community%2BAction%2BMarin%2BOffice%2BBranding%2BCase%2BStudy%2BIn%2BYour%2BCorner.jpg</image:loc>
      <image:title>Community Action Marin Office Branding</image:title>
      <image:caption>Community Action Marin office branding "IN YOUR CORNER" decal</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/f8d12056-d5f5-423c-9299-44989b1b8fbe/Community%2BAction%2BMarin%2BOffice%2BBranding%2BCase%2BStudy%2BIllustrations%2B1.jpg</image:loc>
      <image:title>Community Action Marin Office Branding</image:title>
      <image:caption>Community Action Marin office branding wall decal illustrations</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/3eed0bc3-d5a1-4320-8f4a-a0e1c78f6780/Community%2BAction%2BMarin%2BOffice%2BBranding%2BCase%2BStudy%2BMat.jpg</image:loc>
      <image:title>Community Action Marin Office Branding</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/2ed2a3bf-af9b-496d-91c2-93c832dd061b/Community%2BAction%2BMarin%2BOffice%2BBranding%2BCase%2BStudy%2BResource%2BCenter.jpg</image:loc>
      <image:title>Community Action Marin Office Branding</image:title>
      <image:caption>Community Action Marin office branding "Resource Center" sign</image:caption>
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    <image:image>
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      <image:title>Community Action Marin Office Branding</image:title>
      <image:caption>Community Action Marin office branding wall decal hallway illustrations</image:caption>
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    <image:image>
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      <image:title>Community Action Marin Office Branding</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/33e9a9d8-4d09-4570-905c-4ebe2b48951d/Community%2BAction%2BMarin%2BOffice%2BBranding%2BCase%2BStudy%2BIn%2BYour%2BCorner%2BSign.jpg</image:loc>
      <image:title>Community Action Marin Office Branding</image:title>
      <image:caption>Community Action Marin office branding "IN YOUR CORNER" decal and "Resource Center" sign</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/e44bfa64-a532-4381-8e4c-83fecadaa69f/Community%2BAction%2BMarin%2BOffice%2BBranding%2BCase%2BStudy%2BStronger%2BTogether%2B1.jpg</image:loc>
      <image:title>Community Action Marin Office Branding</image:title>
      <image:caption>Community Action Marin office branding "STRONGER TOGETHER. UNIDOS SOMO MÁS FUERTES." arrow icon wall decal</image:caption>
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    <image:image>
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      <image:title>Community Action Marin Office Branding</image:title>
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      <image:title>Community Action Marin Office Branding</image:title>
      <image:caption>Community Action Marin office branding hallway entrance</image:caption>
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      <image:title>Community Action Marin Office Branding</image:title>
      <image:caption>Community Action Marin office branding "STRONGER TOGETHER. UNIDOS SOMO MÁS FUERTES." arrow icon wall decal</image:caption>
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    <image:image>
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  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-work/marin-social-justice-non-profit-rebrand</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/7fb6fd7b-cb20-4888-b91a-5c80af0069cd/Community%2BAction%2BMarin%2BCase%2BStudy%2BBrand%2BBook%2B1.jpg</image:loc>
      <image:title>Community Action Marin</image:title>
      <image:caption>Community Action Marin brand book cover</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/36004a33-399d-4abb-998a-1b325829133f/Community%2BAction%2BMarin%2BCase%2BStudy%2BWebsite%2B1.jpg</image:loc>
      <image:title>Community Action Marin</image:title>
      <image:caption>Community Action Marin website hero "Putting recovery within reach."</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/a8890fc5-a44f-4d2d-bd8c-73a7436b2d38/Community%2BAction%2BMarin%2BCase%2BStudy%2BBrand%2BBook%2B2.jpg</image:loc>
      <image:title>Community Action Marin</image:title>
      <image:caption>Community Action Marin brand book Our Vision</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/43fde114-ae49-4748-ae85-0deacca203d5/Community%2BAction%2BMarin%2BCase%2BStudy%2BWebsite%2B2.jpg</image:loc>
      <image:title>Community Action Marin</image:title>
      <image:caption>Community Action Marin website hero "Giving people a step up"</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/7cab851a-862d-45d4-86b0-5c2afe6f924a/Community%2BAction%2BMarin%2BCase%2BStudy%2BBrand%2BBook%2B3.jpg</image:loc>
      <image:title>Community Action Marin</image:title>
      <image:caption>Community Action Marin brand book tone of voice</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/a4e65583-c125-4861-b96f-aee54527c848/Community%2BAction%2BMarin%2BCase%2BStudy%2BWebsite%2B3.jpg</image:loc>
      <image:title>Community Action Marin</image:title>
      <image:caption>Community Action Marin website hero "Picturing brighter futures."</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/5ee230ea-75f4-4401-bcd0-58de82e0d429/Community%2BAction%2BMarin%2BCase%2BStudy%2BBrand%2BBook%2B4.jpg</image:loc>
      <image:title>Community Action Marin</image:title>
      <image:caption>Community Action Marin brand book service icons</image:caption>
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    <image:image>
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      <image:title>Community Action Marin</image:title>
      <image:caption>Community Action Marin website hero "Making ends meet."</image:caption>
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      <image:title>Community Action Marin</image:title>
      <image:caption>Community Action Marin brand book logo color palette</image:caption>
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      <image:title>Community Action Marin</image:title>
      <image:caption>Community Action Marin brand book color combinations</image:caption>
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      <image:title>Community Action Marin</image:title>
      <image:caption>Community Action Marin brand book primary typeface Fibra One</image:caption>
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      <image:title>Community Action Marin</image:title>
      <image:caption>Community Action Marin brand book photography</image:caption>
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      <image:title>Community Action Marin</image:title>
      <image:caption>Community Action Marin brand book "We're for Marin, by Marin."</image:caption>
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  <url>
    <loc>https://www.goodstuffpartners.com/agency-work/estuary-sustainable-lifestyle-branding</loc>
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    <priority>0.75</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/f734f4d5-773a-4657-bf7f-2cca31b302a7/Ritual%2BCoffee%2BRoasters%2BCase%2BStudy%2BHeader.jpg</image:loc>
      <image:title>Estuary</image:title>
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      <image:title>Estuary</image:title>
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      <image:title>Estuary</image:title>
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    <image:image>
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      <image:title>Estuary</image:title>
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    <image:image>
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      <image:title>Estuary</image:title>
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    <image:image>
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      <image:title>Estuary</image:title>
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      <image:title>Estuary</image:title>
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      <image:title>Estuary</image:title>
      <image:caption>Feet resting on credenza with Bring Home Happiness tagline above</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/1b46835f-aaa1-453b-a1d8-478bae093c50/Estuary%2BCase%2BStudy%2BCeramics.png</image:loc>
      <image:title>Estuary</image:title>
      <image:caption>Ceramic mugs on shelves</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/b6ff67fa-50f4-41ef-a164-16657f3c3796/Estuary%2BCase%2BStudy%2BStore.jpg</image:loc>
      <image:title>Estuary</image:title>
      <image:caption>Estuary store interior</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/187ec001-6909-4cce-92cc-945eebfd248b/Estuary%2BCase%2BStudy%2BBroom.png</image:loc>
      <image:title>Estuary</image:title>
      <image:caption>Wooden broom with Estuary stamped logo</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/73b8a957-1f6c-4197-8241-92c2458a0f8a/Estuary%2BCase%2BStudy%2BPlant.png</image:loc>
      <image:title>Estuary</image:title>
      <image:caption>Store interior with plant, rug, ceramics, basket</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/3859a902-3d5f-4262-ad4f-91272c3c99d7/Estuary%2BCase%2BStudy%2BWomen.jpg</image:loc>
      <image:title>Estuary</image:title>
      <image:caption>Two women smiling</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/3def59d1-f1ea-4c58-b856-e4782c8aed15/Estuary%2BCase%2BStudy%2BHeader.jpg</image:loc>
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      <image:title>Estuary</image:title>
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    <image:image>
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      <image:title>Estuary - Make it stand out.</image:title>
      <image:caption>How do we rebrand a political grassroots organization that clearly positions what they stand for?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/f5435123-8ce8-4ab5-a69a-6f7219a03a35/Estuary%2BCase%2BStudy%2BTags.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/10f530d7-97f8-4652-8b63-8d89fca0c8b3/Estuary%2BCase%2BStudy%2BBlade%2BSign.png</image:loc>
      <image:title>Estuary - Turning a childhood dream into a dreamy destination and one-of-a-kind experience.</image:title>
      <image:caption>We worked with April’s interior designer to ensure the brand supported her vision and then developed architectural graphics, including signage for the store opening. We also designed the website, newsletter, and social media assets, as well as retail packaging that carries a cohesive look and feel and complements the brands' intricacies.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Estuary - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/7b2eea6f-b633-48d4-849e-98ec9904e102/Estuary%2BCase%2BStudy%2BBusiness%2BCard.png</image:loc>
      <image:title>Estuary - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/5a3fe4f0-f4df-4f73-85f9-6f9b2f003117/Estuary%2BCase%2BStudy%2BWebsite.jpg</image:loc>
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      <image:title>Estuary - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/c1f6f1af-0d98-4b45-ab89-8d9397997eea/Estuary%2BCase%2BStudy%2BSocial%2BMedia.png</image:loc>
    </image:image>
    <image:image>
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      <image:title>Estuary - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/881d256a-26db-4022-a998-e870d305cadd/image-asset.jpeg</image:loc>
      <image:title>Estuary - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-work/habitat-for-humaity-greater-san-francisco-rebrand</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-17</lastmod>
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      <image:title>Habitat for Humanity Greater San Francisco</image:title>
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    <image:image>
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      <image:title>Habitat for Humanity Greater San Francisco</image:title>
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      <image:title>Habitat for Humanity Greater San Francisco</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/b3fa6b9d-4136-4d9c-85e8-ff530ba49a50/Community%2BAction%2BMarin%2BCase%2BStudy%2BMaking%2BEnds%2BMeet.gif</image:loc>
      <image:title>Habitat for Humanity Greater San Francisco</image:title>
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      <image:title>Habitat for Humanity Greater San Francisco</image:title>
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      <image:title>Habitat for Humanity Greater San Francisco</image:title>
      <image:caption>Habitat for Humanity Greater San Francisco brochure "The future starts now."</image:caption>
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    <image:image>
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      <image:title>Habitat for Humanity Greater San Francisco</image:title>
      <image:caption>cutout style image of family in front of San Francisco skyline, man painting window and man shoveling the dirt</image:caption>
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      <image:title>Habitat for Humanity Greater San Francisco</image:title>
      <image:caption>Habitat for Humanity Greater San Francisco brochure "Warmth and stability."; "Preserving a lifetime of hard work." 2 page spread</image:caption>
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    <image:image>
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      <image:title>Habitat for Humanity Greater San Francisco</image:title>
      <image:caption>Habitat for Humanity Greater San Francisco "Impacting Generations" brochure infographics spread</image:caption>
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      <image:title>Habitat for Humanity Greater San Francisco</image:title>
      <image:caption>Habitat for Humanity Greater San Francisco brochure "Breaking barriers for working families" infographics</image:caption>
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    <image:image>
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      <image:title>Habitat for Humanity Greater San Francisco</image:title>
      <image:caption>Habitat for Humanity Greater San Francisco Infographic Bay Area Statistics</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/0b9a0281-1ef7-4e83-89e8-ba7852e8f28b/Habitat%2BFor%2BHumanity%2BGreater%2BSan%2BFrancisco%2BCase%2BStudy%2BImage%2BTreatment%2B2.png</image:loc>
      <image:title>Habitat for Humanity Greater San Francisco</image:title>
      <image:caption>Cutout style images of family holding dog, man with shovel, woman in construction, birds flying above</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/a86723f6-5684-4667-8900-1e7d28eee390/Habitat%2BFor%2BHumanity%2BGreater%2BSan%2BFrancisco%2BCase%2BStudy%2BBooklet%2B3.png</image:loc>
      <image:title>Habitat for Humanity Greater San Francisco</image:title>
      <image:caption>Habitat for Humanity Greater San Francisco brochure "Ready to break ground." and "Security for young families." 2 page spread</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/4c9716a9-8ed4-47a2-9356-b9c7465895cb/Habitat%2BFor%2BHumanity%2BGreater%2BSan%2BFrancisco%2BCase%2BStudy%2BImage%2BTreatment%2B3.png</image:loc>
      <image:title>Habitat for Humanity Greater San Francisco</image:title>
      <image:caption>Cutout collage of man and woman volunteering, man digging with shovel, wheelbarrow, colorful shed, "Little Hollywood Community Park" sign, and butterflies flying around</image:caption>
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      <image:title>B Generous</image:title>
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      <image:title>B Generous - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>B Generous</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/0f5c0896-f1fe-40f3-80c8-81f770b74984/B%2BGenerous%2BCase%2BStudy%2BWebsite%2BHero%2B4.png</image:loc>
      <image:title>B Generous - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-work/excite-credit-union-bay-area-branding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/17b4f158-fd9c-4f27-b518-6bca4b3e84a3/Marin%2BCommunity%2BFoundation%2BCase%2BStudy%2BAdvisor%2BVideo%2BSeries.gif</image:loc>
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      <image:title>Excite Credit Union</image:title>
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      <image:title>Excite Credit Union</image:title>
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      <image:title>Excite Credit Union</image:title>
      <image:caption>Excite Credit Union van branding</image:caption>
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      <image:title>Excite Credit Union</image:title>
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      <image:title>Excite Credit Union</image:title>
      <image:caption>Excite Credit Union Brand Book how we sound</image:caption>
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      <image:title>Excite Credit Union</image:title>
      <image:caption>Excite Credit Union van branding banking on the go</image:caption>
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      <image:title>Excite Credit Union</image:title>
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      <image:title>Excite Credit Union</image:title>
      <image:caption>Excite Credit Union Brand Book our tagline</image:caption>
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      <image:title>Excite Credit Union</image:title>
      <image:caption>Excite Credit Union van branding</image:caption>
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      <image:title>Excite Credit Union</image:title>
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      <image:title>Excite Credit Union</image:title>
      <image:caption>Excite Credit Union Brand Book how we describe ourselves</image:caption>
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      <image:title>Excite Credit Union</image:title>
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      <image:title>Excite Credit Union</image:title>
      <image:caption>Excite Credit Union Brand Book what we deliver</image:caption>
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      <image:title>Excite Credit Union</image:title>
      <image:caption>Excite Credit Union Brand Book our DNA</image:caption>
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      <image:title>Excite Credit Union</image:title>
      <image:caption>Excite Credit Union Brand Book tone of voice</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/ff21eb9c-6e98-4212-beb8-f9cd9f0a3bf3/Excite%2BCredit%2BUnion%2BCase%2BStudy%2BBrand%2BBook%2B8.png</image:loc>
      <image:title>Excite Credit Union</image:title>
      <image:caption>Excite Credit Union Brand Book our identity</image:caption>
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      <image:title>Excite Credit Union</image:title>
      <image:caption>Excite Credit Union Brand Book color palette</image:caption>
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  </url>
  <url>
    <loc>https://www.goodstuffpartners.com/agency-work/excite-credit-union-digital-employee-handbook</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/d51b8eec-314c-4689-a483-6f8f2ae8649b/Work%2BB%2BGenerous.jpg</image:loc>
      <image:title>Excite Credit Union Team Member Guide</image:title>
    </image:image>
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      <image:title>Excite Credit Union Team Member Guide</image:title>
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      <image:title>Excite Credit Union Team Member Guide</image:title>
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      <image:title>Excite Credit Union Team Member Guide</image:title>
      <image:caption>Excite Credit Union team member guide "investing in you"</image:caption>
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      <image:title>Excite Credit Union Team Member Guide</image:title>
      <image:caption>Excite Credit Union team member guide "being your best self"</image:caption>
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      <image:title>Excite Credit Union Team Member Guide</image:title>
      <image:caption>Excite Credit Union team member guide page</image:caption>
    </image:image>
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      <image:title>Excite Credit Union Team Member Guide</image:title>
      <image:caption>Excite Credit Union team member guide "when you need to step away"</image:caption>
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      <image:title>Excite Credit Union Team Member Guide</image:title>
      <image:caption>Excite Credit Union team member guide "Getting your money to work as hard as you do"</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/c1344c4c-6779-49ed-9c60-03e623d0a1db/Excite%2BCredit%2BUnion%2BEmployee%2BHandbook%2BCase%2BStudy%2BPage%2B5.png</image:loc>
      <image:title>Excite Credit Union Team Member Guide</image:title>
      <image:caption>Excite Credit Union team member guide "do right and do good"</image:caption>
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      <image:title>Ritual Coffee Ready-to-Drink</image:title>
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      <image:title>Ritual Coffee Ready-to-Drink</image:title>
      <image:caption>Sami at SF Coffee Festival</image:caption>
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      <image:title>Ritual Coffee Ready-to-Drink</image:title>
      <image:caption>Ritual team at SF Coffee Festival</image:caption>
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      <image:title>Ritual Coffee Ready-to-Drink</image:title>
      <image:caption>crowd at Ritual booth at SF Coffee Festival</image:caption>
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    <image:image>
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      <image:title>Ritual Coffee Ready-to-Drink - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/cd8d7fd0-3ebf-4dcd-8c87-e1a8018f48cd/Ritual%2BCoffee%2BRoasters%2BRTD%2BCans%2BCase%2BStudy%2BCold%2BCoffee.gif</image:loc>
      <image:title>Ritual Coffee Ready-to-Drink</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/cec6e760-1d48-4bb6-b627-fd378906f636/Ritual%2BCoffee%2BRoasters%2BRTD%2BCans%2BCase%2BStudy%2BCooler.jpg</image:loc>
      <image:title>Ritual Coffee Ready-to-Drink - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e2084e800ad01d5c892a89/f6a9571c-8510-4e74-9bfa-c0846705b6b6/Ritual%2BCoffee%2BRoasters%2BRTD%2BCans%2BCase%2BStudy%2BHands%2BSet.jpg</image:loc>
      <image:title>Ritual Coffee Ready-to-Drink</image:title>
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      <image:title>Ritual Coffee Ready-to-Drink</image:title>
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    <lastmod>2025-12-11</lastmod>
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      <image:title>Beyond Meat</image:title>
      <image:caption>Man wearing "The beast a whole 'nother animal" shirt</image:caption>
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    <image:image>
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      <image:caption>The Good Stuff Partners team poses for a photo with their intern.</image:caption>
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      <image:caption>A group of people pose for a photo in a field with animals behind them.</image:caption>
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    <image:image>
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      <image:caption>Aimee Kilmer holds a golden retriever dog that is wearing elbow pads and pink ribbons.</image:caption>
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      <image:caption>Aimee Kilmer with her arms around a big in a farm setting.</image:caption>
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    <image:image>
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      <image:caption>Rachel poses for a photo holding various merchandise (mugs, pens, stickers) next to a poster that reads "SOSA".</image:caption>
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    <lastmod>2025-12-04</lastmod>
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