BUILDING THE WORLD’S BIGGEST VEGAN MEDIA BRAND.
Nearly a decade ago, we developed their brand and designed their magazine and digital experience. The original site has won over a dozen awards and has delivered a great experience to their customers and grown their following significantly. They are now the biggest vegan media company in the world, with over one million followers on social media, 250,000 magazine subscribers and successful travel and product brands.
They asked us to really bring their site up to date, refresh the design and make it work that much harder for them, to drive even greater engagement and subscription revenue.
We dove into their analytics to establish where to adjust their site architecture, visitor journeys, and conversion opportunities. These insights allowed us to minimize drop-offs at critical points, and reconvert potential customers. We also applied this to the content review process. With countless recipes and thousands of news articles, we needed both an editorial opinion and an analytical viewpoint to optimize the experience.
We completely redesigned the site from top to bottom to drive deeper engagement and at the same time focused on their search engine optimization and social media integration. The total number of sessions across organic search, social media, direct and referral has increased 266% since the launch.