Vibrant.

A new brand fighting to destigmatize mental health in America.

 
 
Outdoor advertistment for Vibrant Emotional Health by SF Bay Area branding agency Good Stuff Partners.
 
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Rebranded identity for Vibrant Emotional Health by award winning brand and design company Good Stuff Partners in San Francisco.
 
Stationery business systems design for Vibrant Emotional Health developed by Good Stuff Partners of Sausalito, a San Francisco Bay Area brand communications agency.
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The future of mental health looks bright.

 

We always feel really privileged when we partner with people who are making a critical difference to people’s lives. The Mental Health Association of New York City, now Vibrant Emotional Health, help over 2.5 million people a year, providing critical help through their NYC programs and US wide services like the National Suicide Prevention Lifeline. 

We worked with the leadership team and board to completely review and redesign their brand communications. From a deep dive, we developed their brand strategy by uncovering the DNA of the organization, what makes them tick, and is as true today as it was the day they started over 50 years ago. 

Creating a rock solid brand position helped us to develop an authentic new brand voice for them. Making them even more accessible and approachable is crucial to their ability to provide help to people in need, where, when and how they need it. 

Most importantly, we created the new name, Vibrant Emotional Health.

 

This, paired with the new tagline ‘Hope Happens Here’, reinforces the message that help is available for everyone and moves away from the more stigmatizing associations of mental health. 

We’ve given the team the tools they need to reach new audiences and ultimately give support and help to even more people across the US. After developing their messaging, we took the communications team through a writing workshop so they could adopt their new tone of voice in the run up to their brand launch.

We redesigned the website, retaining the all important ability to find help immediately, while bringing to life the programs and cutting edge technology solutions. We’ve created all the digital and print assets so every touchpoint is consistent and brings their personality to life. 

We can’t wait to be part of the Vibrant future!

vibrant.org

 
 
 
 
Vibrant Emotional Health animated icon for their new brand created by Good Stuff Partners design and brand company in the Bay Area.
 
New logo and identity for nonprofit Vibrant Emotional Health design by Good Stuff Partners, a purpose driven branding agency based in Sausalito California.
Tote bag and swag design by Good Stuff Partners, a brand communications company, for Vibrant Emotional Health.
Design of a tote bag for Vibrant Emotional Health developed by Good Stuff Partners of Sausalito, a San Francisco based branding and graphic design studio.
 
Infographic for Vibrant Emotional Health designed by Good Stuff Partners in Sausalito, a SF Bay Area brand communications and design agency and B Corporation working with purpose driven companies.
 
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Infographic design for Instagram social media created by San Francisco based creative agency Good Stuff Partners, a B Corporation working with purpose driven brands.
 
 
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Brand launch campaign messaging written for Vibrant Emotional Health by Good Stuff Partners of Sausalito, a San Francisco Bay Area branding and design communications agency for purpose driven brands, companies and nonprofits.
Tagline and messaging developed for coffee mugs and swag for Vibrant Emotional Health rebranding by San Francisco Northern California brand strategy agency called Good Stuff Partners.
 
 
Animation for Vibrant Emotional Health concept design by Good Stuff Partners, a B Corporation in Marin County in the Bay Area.
 
 
 
Brand message for Vibrant Emotional Health by Good Stuff Partners of Sausalito, a boutique branding and design communications agency helping mission driven companies and nonprofits.
 
 
 
 
Icon animation for Vibrant Emotional Health by Good Stuff Partners in the SF Bay Area, a brand and design company for purpose driven companies and nonprofits.
 
Outdoor subway environmental graphics and key messaging and headline for Vibrant Emotional Health by Good Stuff Partners in San Francisco Bay Area, a purpose driven branding agency.
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Vibrant Emotional Health digital website
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Vibrant Emotional Health brand event launch new york city Hope Happens Here identity logo
 

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