Global Fund for Women campaign.
See the international campaign we created to help raise money and awareness for the fearless women fighting for human rights all over the world.
Our client, Global Fund for Women, asked us to create a digital campaign to tell the hidden stories of the incredible women around the world working tirelessly to end violence, advance LGBTQI rights, protect their lands and defend indigenous people in their own communities. Despite the risk of harassment, smear campaigns and physical violence, few people know their names or what they're fighting for. It was time to change that. We developed the campaign positioning, concept, design and named it #DefendHer.
We had the privilege of collaborating with María María Acha-Kutscher, a world renowned feminist and visual artist who believes art is a critical form of activism. Her powerful work shows the lives of real women who have shaped our world by advocating for justice and equality. You can learn more by reading Global Fund for Women's Q&A with her.