As we were wrapping up the rebrand for Global Fund for Women, we needed to start developing their launch campaign. It not only needed to raise awareness about the organization itself but answer the complex question of, "what are women's human rights?" And it had to be done in a simple way that anyone could immediately understand. 

As one of the world's biggest foundations for gender equality, Global Fund for Women champion women-led, grassroots organizations in over 175 countries. Since 1976, they've helped win rights for over a billion women and girls.

We developed the strategy and concept for the campaign by telling the stories of brave women and girls from around the world fighting for the right to be educated, marry whom they want or if they want, or get access to basic needs like food, shelter and safety. Instead of having their lives pre-determined, they should have the right to self-determination. The campaign shares the impact of Global Fund for Women's work, and rallies the support of advocates so they can help the millions of other women and girls who are still denied their basic human rights.