We worked with the two founders of Magnify to develop their brand story and communications strategy. Initially, they were using the working title of Give Local Silicon Valley but we knew we needed a name that evoked energy and also didn’t sound like a nonprofit. As an organization that’s constantly pivoting as they test and learn new strategies, they have more of a startup mentality. The name Magnify worked on many levels because it spoke not only to scaling investment but also to how they’re magnifying the often hidden issues happening in people’s own backyard.

‘Powering Silicon Valley Philanthropy’ as their descriptor summed up their purpose and allowed us to develop a more evocative name. Their name also lent itself to a memorable, idea-led logo with an ascending M which doubled as an icon. Armed with their new brand and communication tools, they’re able to convince high-net-worth individuals and family foundations to join their pledge. Shortly after their brand launch, they received $118M in pledges, surpassing their goal in the first year.