ADRIAN POWER

Founding Partner & Brand Strategist

Adrian grew up with purpose in his DNA — his mum and dad spent their lives as teachers and social workers. So when he landed a job at a bank at 17, they probably figured that was that. But thirty years later, life came full circle. As he puts it, “After many, many jobs, Good Stuff Partners was where I should have been all along.”

All those years in big agencies and marketing built the foundation he now brings to purpose-driven clients — using for-profit strategy to fuel mission-led impact. His spark for Good Stuff Partners really started in the early 2000s. After working on accounts like PepsiCo, Samsung, and Toyota, Adrian worked on a major grassroots program within the UK’s National Health Service. He was building something that had a direct positive impact on people’s care. It brought him right back to his parents’ work: meaningful, human, and built to help. So really, Good Stuff began forty years ago — thanks to his mum and dad.