OUR WORK

From nonprofits to for profits, building brands that give a damn.

  • An overhead photo of 6 people walking on asphalt that has been painted teal

    Amplify

    The Center for Creative Leadership’s campaign empowering nonprofit leaders.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Advertisement, Campaigns

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  • A young boy plays basketball with the B Generous logo (a yellow ball with blue smile) in his hands

    B Generous

    Using financial technology for good.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Websites, Financial Services

    Click Here
  • Woman with happy expression. "Making ends meet" animates across.

    Community Action Marin

    A Marin County for all.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Websites, Human Services

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  • A wall that reads "In Your Corner" in red

    Community Action Marin Office Branding

    Designing a space built to help.

    Office & Retail Branding

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  • Illustrations of women of all ages and backgrounds with various symbols around their faces

    DefendHer Campaign

    Global Fund for Women’s digital human rights campaign.

    Campaigns, Social & Political Impact

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  • A row of packaged lettuces in colorful blister packs sitting in front of shelves of greenery

    Dream Harvest

    Houston’s first indoor hydroponic farm.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Packaging, Websites, Lifestyle & Consumer

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  • Eden Youth billboard that reads "Let's show up for South Hayward & its neighbors."

    Eden Youth

    Opening doors for young people in South Hayward.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Websites, Advertising, Human Services

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  • Estuary

    Estuary

    Conscious goods for a peaceful home & garden.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Websites, Packaging, Lifestyle & Consumer, Office & Retial Branding

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  • A woman's legs stick out of a red-colored bathtub, she's wearing high heels and there is wording around her that reads "Step up to better"

    Excite Credit Union

    Reviving the credit union.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Office & Retail Branding, Financial Services

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  • A computer that displays a screen that reads "Everything you need to set the bar high"

    Excite Employee Handbook

    The team guide that sets the bar high.

    Marketing & Communications, Financial Services

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  • A white flag billowing in the sky that reads "For the Many"

    For the Many

    Fighting for everyday people.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Websites, Social & Political Impact, Office & Retail Branding

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  • 3 smiling black women pose for a photo in a window with a purple equal sign superimposed behind them

    Global Fund for Women

    Champions for gender equality.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Office & Retail Branding, Social & Political Impact

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  • A wall of a building with Southeast Asian women marching in saris, carrying purple equal signs above their heads

    Global Fund for Women Office Branding

    Bringing inspiration to office life.

    Office & Retail Branding

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  • Grand Rounds Health

    Care shaped around you.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Websites, Health & Healthcare

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  • Collage of San Francisco families and community members in Greater San Francisco neighborhood

    Habitat for Humanity Greater San Francisco

    Building families a future since 1989.

    Brand Identity, Marketing & Communications, Human Services

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  • A collage of images of children, parents and a doctor against blue, purple and green geometric shapes

    Help Me Grow Marin County

    Developing a brighter future for kids.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Websites, Health & Healthcare

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  • Two people stand in front of a home together with their arms supporting one another

    Home for All

    A campaign building local support for housing in San Mateo.

    Campaigns, Marketing & Communications

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  • Humankind

    Make life work better.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Websites, Advertising, Health & Healthcare

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  • An overhead photo of houses in a ring in San Francisco with a green filter, the photo has text that reads "Ingleside San Francisco Neighborhood since 1888"

    Ingleside

    Branding San Francisco’s hidden gem.

    Brand Strategy, Brand Identity, Marketing & Communications, Neighborhood Branding

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  • Magnify logo animation

    Magnify Community

    $100M campaign for equity.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Human Services

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  • Animation of half a globe spinning and orange stripe rising behind followed by the tagline "Tomorrow for us all"

    Marin Community Foundation

    Tomorrow for us all.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Websites, Advertising, Human Services

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  • Golden Retriever outside with Marin Humane logo "u" in its mouth

    Marin Humane

    Lives made happy.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Human Services

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  • A series of vibrant images scroll through behind text that reads "Mission Creek"

    Mission Creek

    The neighborhood for makers & seekers.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Neighborhood Branding

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  • NMA Architects

    Creating your sense of place.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Websites, Lifestyle & Consumer

    Click Here
  • Woman walking past "1972" mural holding a North Marin Community Services tote bag.

    North Marin Community Services

    Stronger communication, stronger community.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Websites, Human Services

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  • OD Free Marin

    Hey Marin, WTF?

    Brand Strategy, Brand Voice & Naming, Brand Identity, , Campaigns, Health & Healthcare

    Click Here
  • Pivotal logos pivoting around the "o"

    Pivotal

    Modernizing foster care.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Websites, Human Services

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  • A woman smiles while holding a white coffee mug with the ritual coffee logo

    Ritual Coffee

    Changing the way people know coffee.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Office & Retail Branding, Packaging, Lifestyle & Consumer

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  • Ritual Coffee Packaging

    Award-winning coffee in a pretty package.

    Packaging, Lifestyle & Consumer

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  • Ritual Ready-To-Drink

    An original ready-to-drink coffee line.

    Packaging, Lifestyle & Consumer

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  • A person using their laptop looks at the SMC Sustainability Department homepage

    San Mateo County Sustainability Department

    Solving for tomorrow.

    Brand Identity, Marketing & Communications, Websites, Campaigns, Environment & Sustainability

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  • Gif of flowers blooming out of the top of a organization building

    The Advisor Video Series

    MCF’s fresh take on philanthropy.

    Video & Animation, Human Services

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  • A series of rectangles that range from yellow to blue rise from the ground and fall over on each other in a domino effect

    Tides

    A force for social good.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Social & Political Impact

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  • Tides Advocacy

    Building political power for social justice in San Francisco.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Campaigns, Social & Political Impact

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  • Tides Office

    Branding a historic Presidio building.

    Office & Retail Branding

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  • Tipping Point grantees with green circle and San Francisco skyline behind

    Tipping Point Community

    Fighting poverty in the Bay Area.

    Brand Identity, Marketing & Communications, Websites, Human Services

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  • Person looking at laptop screen of Tipping Point Impact report infographic data visualization

    Tipping Point Community

    Impact Report 2023.

    Marketing & Communications, Human Services

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  • An animation of a bag of V-dog treats appearing in a line one after another

    V-Dog

    America’s first vegan dog food company

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Packaging, Vegan & Plant-Based

    Click Here
  • Two hands intertwined by their pinkies, with a pink "S" symbol around their wrists

    Vegan Weddings

    Tradition gets a cruelty-free makeover.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Websites, Vegan & Plant-Based

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  • the VegNews subscription page superimposed on a vibrant photo of watermelon radises

    VegNews

    The world’s biggest vegan media brand.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Websites, Vegan & Plant-Based

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  • A taxi with a sign that reads "Emotional Health is a human right" with Vibrant's branding and website listed

    Vibrant Emotional Health

    Destigmatizing mental health.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Health & Healthcare

    Click Here
  • An animation of the WRA logo, it reads "WRA Environmental Consultants"

    WRA Environmental Consultants

    A positive lasting impression.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Marketing & Communications, Websites, Office & Retail Branding, Environment & Sustainability

    Click Here
  • A billboard with a young Asian man resting on the ledge of a pool, the billboard reads "We're all inclusive" and "#WEREALLIN"

    YMCA

    A gym for everyone, everywhere.

    Brand Strategy, Brand Voice & Naming, Brand Identity, Campaigns, Health & Healthcare

    Click Here

Have an idea in mind but don’t know where to start? Don’t be shy, drop us a line.

Hand holding telephone with lighting bolts striking out of it

Here are more great folks we've worked with, past and present.

Our branding projects run the gamut between branding big companies to non-profits and just about everything in-between.

From blueprint to launch, we can strengthen the brand you have or build one from the ground up.

Our partners have a lot of nice things to say about what it’s like to work with us.

  • April Kavan from Ritual

    "Good Stuff are incredibly creative, smart, nice and fun to work with. This project has been the most fun and thrilling work experience of my career!

    APRIL KAVAN, RITUAL

  • Geoff Smick from WRA

    "They were just such a fun group of people. They do great work, but having fun along the way made it so enjoyable. I looked forward to every meeting."

    GEOFF SMICK, WRA

  • Neil St. Clair from BGenerous

    "They insisted on working with us until they got it right. Others may have fired us as a client, but they put in the hours that made it work for everyone.

    NEIL ST. CLAIR, B GENEROUS

  • April Frederick from Estuary

    "I've worked with many agencies. Good Stuff balance creativity with the business side of design. We don't see that combination of qualities very often."

    APRIL FREDERICK, ESTUARY

  • Elise Cunti from Pivotal

    "They've learned about our mission at such deep level that they can articulate and speak of what we do as eloquently as anybody in our organization."

    ELISE CUNTI, PIVOTAL

  • Maureen Sedonaen from Habitat for Humanity

    “I love their commitment to the community and to helping us be the best in class with our brand. They're really fun to work with and always bring a can-do spirit.”

    MAUREEN SEDONAEN, HABITAT FOR HUMANITY

  • Jonathan Bix from For The Many

    “They deliver high-quality work from the biggest picture strategy to the most minute details of design and content. Our new brand is amazing.”

    JONATHAN BIX, FOR THE MANY

  • Chandra Alexandre from Community Action Marin

    “They're true experts in how branding work is done. Fun and professional, with a genuine commitment to the sector - it's palpable at every step.”

    CHANDRA ALEXANDRE, COMMUNITY ACTION MARIN

  • Jim Deeken from Grand Rounds Health

    "If you follow their lead and invest in them just as much as they’re investing in you, I think you will get everything that you’re looking for. They want to be a partner."

    JIM DEEKEN, GROUND ROUNDS HEALTH

  • Josephine Parr from Vibrant

    "It’s great to have a brand that truly expresses all of the thoughts and feelings that staff has always associated with the place where they work."

    JOSEPHINE PARR, VIBRANT

  • Lindsay Rubin from V-Dog

    "Instead of just looking for the next job, they work with brands with missions they’re passionate about. That speaks to their authenticity.

    LINDSAY RUBIN, V-DOG

  • Nancy McKenney from Marin Humane

    “They're very creative, but their ideas were also based on stats and research. Their own mission and the way they chose clients were good matches for us.

    NANCY MCKENNEY, MARIN HUMANE

  • Lisa Ellis from Tides

    They challenge the traditional ways you think about your brand, but you’ll be in the very capable, talented hands of people who deliver first-rate results.

    LISA ELLIS, TIDES

  • Catherine Crystal Foster from Magnify

    “They're good people with tremendous positivity and goodwill. Their team cared about our mission and invested in our success.”

    CATHERINE CRYSTAL FOSTER, MAGNIFY

  • Dave Mendro from NMA Architects

    We’ve been super successful with Good Stuff. Their creativity and personal approach finds unique solutions instead of generic templates or answers.

    DAVE MENDRO, NMA ARCHITECTS

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