Damar Hamlin Campaign

Buffalo Bills star Damar Hamlin is now a brand ambassador for our fintech client B Generous.⁠

Their latest collaboration is a campaign born out of the cardiac arrest Damar experienced on Monday Night Football. Due to quick thinking from medical staff, his life was saved, and since then, he’s been on a mission to make sure young athletes around the world will have access to the same life-saving support.

More than 7,000 kids suffer from sudden cardiac arrest every year in the US. This campaign will drive donations to help Damar provide training for hands-only CPR and how to use defibrillators.

We’re stoked to help shape this powerful new campaign and look forward to watching Damar spread his message of hope and inspiration. The world needs more people like him.

Donate with Damar

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