Our friends over at Beyond Meat got in touch with us and asked if we could create some nifty t-shirts to help with the nationwide promotion of their awesome new product, the Beast Burger. Beyond Meat's brand position is all about being unapologetically vegan so the product launch needed to let meat eaters know that there was a bold new alternative.
We developed the message 'A Whole 'Nother Animal' because The Beast Burger is just as good as the real thing, never makes anyone feel like they have to compromise on flavor and is made from plant-powered ingredients. Being burger lovin' people ourselves (the animal-free ones, of course), we couldn't help but modify the fork in their logo to make the classic rock-n-roll symbol.
We believe, just like Beyond Meat, that plants are the future of protein...and it's here to stay. Now where's that lighter?