Brand Training to Make Sure Your Rebrand Sticks
Your logo is finalized, your website is launched, that’s the end of your new brand, right?! Your agency’s creative work may be done, but now the real work begins within your organization.
You can have the most brilliant brand strategy, the most beautiful visual identity, and the most compelling messaging in the world. But if your team doesn't know how to use it - or worse, if they're afraid to touch it - your brand will sit in a shared folder, collecting digital dust.
The most successful brands we've worked with embrace the new brand, and their entire organization makes it their own. Take For the Many, a political grassroots organization, we rebranded. They didn't just implement our brand guidelines - they took the visual identity, messaging, and tone of voice and ran with it. No matter where their organization shows up, from political rallies to social media to fundraising materials, all of it feels authentically them and consistent with the brand foundation we built together.
A brand isn't static - it should grow with your organization over time. But for that to happen, your team needs to understand how it thinks, how it speaks, and how it shows up in the world. The goal isn't to turn everyone into robots who sound exactly the same. Our training is designed so everyone on your team has the confidence to communicate in ways that feel natural to them while also staying true to your brand.
We offer comprehensive brand training as part of our process, including three critical areas:
Elevator pitch training so everyone across your organization can confidently answer the question "what do you do?", hitting the critical points, while sounding natural and authentic.
Design training so your team understands how to use the new visual identity and toolkit, maintaining brand consistency while still having creative freedom with new content.
Writing workshops are great for tackling more complex pieces of writing, like grant proposals or impact reports. We show you how to incorporate your new tone of voice and personality, so your brand voice really comes through.
Make sure your whole team can confidently represent your brand by providing training that actually sticks.