How Brand Positioning Helped WRA Environmental Consultants Break Out of Science-Speak.

WRA Environmental Consultants came to us because they had a problem, something that many technical B2B companies face: they were really good at what they did, but not so good at explaining why they were different and why their differences really mattered.

WRA was stuck in what we call the "expertise trap." Four decades of proven environmental consulting work, a team of passionate planners, engineers, and scientists, and a track record of protecting our local environments. But their brand sounded like every other environmental consultancy - stuffy, dry, drowning in science-speak. 

The brand positioning challenge was bigger than just messaging. Their previous brand didn't stand out, they had disparate services with no clear connections, and despite decades of expertise, they weren't being recognized as thought leaders or attracting the talent they needed to scale.

Strategic brand positioning makes all the difference. Instead of starting with what they do (environmental consulting - just like everyone else), we started with why they did it. WRA is made up of a team of passionate, socially responsible people who are hands-on in helping our environment. They are the team that leaves lands better than they found them.

This insight was key to their positioning: WRA makes sure that where humans and nature intersect, they do more than co-exist; they thrive. 

The brand positioning gave them language that actually connected. Instead of technical jargon, they could highlight their hands-on, rugged, fun-loving personality. Instead of listing services, they could showcase themselves as strategic partners who are truly invested in the full lifespan of their projects. They can demonstrate how science is at the heart of everything they do.

The positioning work became the foundation for everything else - their new tagline 'Make a positive lasting impression,' a visual identity built on humans and nature coexisting, and a website that clearly showcases both their services and team expertise.

Sometimes the best brand positioning just helps you sound like the humans you actually are.