Make the Invisble Visible

Complex problems demand serious research, but the ideas to address them are often buried in spreadsheets, footnotes, and technical language. They’re effectively invisible.

That’s why our second pillar of Making the Complex Clear is making the invisible visible.

When you think visually, you’re forced to ask: what’s the story people should see right away?

This was central to our work with Tipping Point Community, where data and research are crucial to how they understand and address poverty in the Bay Area. Their reports are rigorous, nuanced, and deeply complex. Our role was to help that work be seen and understood.

We used the power of data visualization to bring their research to life: clarifying scale, showing patterns, and making the impact of their work immediately legible across their website and reports. The visuals tied directly to their narrative, showing both the urgency of support that’s needed and why Tipping Point funds specific programs to meet those needs.

By forcing clarity through visual storytelling, the complexity of Tipping Points’ research can be easily shared and talked about, so they can grow their reach and impact.

Making the invisible visible is how insight becomes understanding, and how understanding becomes action.