Center for Creative Leadership (CCL) wanted to relaunch its flagship nonprofit leadership training program and partnered with us on branding the program and the strategy and creative needed for a launch campaign. We started by positioning the product in the market with the right audiences in mind—foundations that want to invest in the leadership skills of their grantees—and developed a communication and campaign strategy to support the next six months of outreach. 

CCL’s training program builds long-term leadership capabilities and strengthens program evaluation, so we highlighted growth and momentum at every touchpoint of the identity and campaign. The name we developed, “Amplify,” is a direct reflection of the product model and inspired messaging that made a clear case: nonprofits can amplify their impact, and foundations can amplify the capacity of the organizations they support.