DREAM HARVEST
HOUSTON’S FIRST HYDROPONIC INDOOR FARM.
Dream Harvest is a vertical farming company deep in the heart of Texas. They grow fresh, local produce using the smartest, earth-friendly methods. Their indoor farm uses 95% less water than conventional farms, consumes far less land, and uses zero pesticides. They're also powered by 100% Texas wind energy, making them carbon negative and one of the greenest farms in the US.
Dream Harvest asked us to freshen up their brand, packaging, and website as they go into their next stage of growth. We spent time in Houston getting to know their team and touring their farm. Then we got to work on strengthening their brand positioning and developing their unique voice, including a new descriptor of, 'Sustainable Indoor Farmers.'
We're stoked to develop a new brand to get them to the next stage of their growth so they can grow even more healthy food for more people.
Freshening up their brand for their next stage of growth.
As a science-led company, it was important to talk about the cutting-edge technology and research that helps them continue to grow food in the most sustainable way possible. But it was critical to balance that with the playful side of their personality by developing messaging with a more human voice.
We also built on their love of puns and used them across all of their communications, including their social media. Bright and colorful illustrations paired with photos create visual metaphors to tell their story in a memorable way.
Our unbe-leaf-able greens.
Our unbe-leaf-able greens.
Outstanding in their fields.
We designed new and improved labels for their line of greens which included brighter, punchier colors to get more attention on shelf. We wrote more straightforward product descriptors, used bolder fonts and simple icons to explain the sustainability benefits for busy grocery store shoppers. This work was driven by our research of the competitive landscape, talking to shoppers, data gathered by the team, and insights from our retail specialist. Sales have already had an uptick in just a short time on shelf.
With the vertical farming sector becoming more crowded with new competitors, it was important to communicate that they've been in this space longer than anyone else in Texas. We created a simple badge that says 'Grown in Texas since 2015,' so consumers and partners know Dream Harvest isn't a trendy new startup and they've been investing in their community for years.
Illustrations & Iconography
Sparking conversations.
Landing a ‘dream’ partner.
What we delivered.
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Brand Strategy
Research & analysis
Core essence
Personality
Tone of voice
Differentiators
Brand architecture
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Brand Voice & Identity
Elevator pitch
Product positioning statement
Brand promise
Descriptor
Key messages
Product naming & descriptors
Logo refinement
Family of fonts
Color palette
Copy style
Photography style
Icons & illustrations
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Website Design
Digital strategy
Wireframes
Copywriting
User experience/user interface (UX/UI)
Responsive design
Reporting & Analytics
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Brand Experience
Packaging
Social media
Investor & sales presentation
Product sampling kit
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