BUILD

DEVELOPING THE FORMULA TO BUILD YOUR BRAND.

Defining who you are, how you sound, where you’re going, and how you’re different is critical to developing a lasting brand. From this, we create authentic communication and an idea-led identity that works hard to reinforce who you are and tells your story in the most compelling way.

Positioning

Defining who you are is the first strategic building block of your brand, giving you something to measure all future brand decisions against. It shows where you sit within your landscape while framing where you want to go. Laying this rock-solid foundation is the difference between a good brand and a great one.

Deliverables:

Core Essence
Differentiators
Values & Culture
Personality
Tone of Voice
Core Competencies
Brand Architecture
Product & Service Architecture

Voice

What you have to say is just as critical as how you say it. Every message we craft has a clear purpose and creates structure for your communication strategy. A consistent and authentic voice helps break down barriers of confusion and clarifies your motivations so you can genuinely connect with your audience.

Deliverables:

Company / Organization Naming
Product / Service Architecture
& Naming
Trademark Research
Tagline & Descriptor
Elevator Pitch
Promise & Purpose
Key Messages / Value Propositions
Audience Messaging Matrix
Copywriting
Writing & Elevator Pitch Training

Identity

A brand is so much more than a logo, it's the doorway into your bigger story. We craft campaignable and flexible identity systems that work hard so your audiences understand how you’re unique and why you matter. This kind of powerful identity, when based on strategy, lasts for many years to come.

Deliverables: