USING IMAGINATION & HARD WORK TO BUILD BRANDS WE’RE PROUD OF.

Founding Partner & Creative Director

Founding Partner & Brand Strategist

As a full-time family guy, fútbol aficionado, baseball assistant coach to my son's majors team, gymnastics enthusiast in my daughter's world, and low-key guitar shredder, it's a blessing that I can continue to develop my passion for creative arts.
Design has always been a powerful medium to creatively express my emotions, thoughts, and ideas influenced by life events. As a designer, I understand the importance of elevating identity systems, campaigns, or products through storytelling. Taking audiences through a journey to understand brands fully requires a detailed and meticulous strategy, which is oh-so-satisfying when accomplished.
Over the past few years, I've developed design systems for healthcare-focused brands, small mom-and-pop shops, non-profit projects, and campaigns locally and throughout the US. Outside of design, I treasure family time, from bike rides to watching movies. But, when it comes down to my time, I love watching sporting events and sitting down for good metal-inspired guitar sesh to keep a vibrant ambiance at home.

For fifteen years I have created customer experiences ranging from high-tech classroom buildings to glow-in-the-dark 5K runs, to international student trips, and so much in between. My foundation in architecture allows me to approach projects from both analytical and artistic perspectives by mastering the tiny details to achieve the big picture. I love organizing the puzzle and finding joy in each piece. I love thinking five steps ahead and seeing what I can do now to create ease down the line. And I love making connections and creating the feeling of true teamwork.
Throughout my diverse experience in different industries and types of companies, I have searched for the warm and fuzzy feeling of giving back and making a difference with my work. At Good Stuff, I’m thrilled to combine my love of bringing customer stories to life with geeky amounts of organization and design to do just that.
If I’m not organizing things into bins and spreadsheets, you’ll find me at the playground with my young daughter or out on the trails engrossed in my music.

I'm the resident data nerd, but in a super cool way (at least that's what they tell me).
I've spent the better part of that last 15 years in spreadsheets. Armed with a marketing economics degree and a passion for making things better, I dabbled in marketing research, social media analytics, business analytics and about seven other number crunching career paths before falling in love with marketing optimization. After a few stints in the big ad agency world, I pivoted to boutique agencies, where the clients are more like partners and the objectives are more life affirming.
I also coach solopreneurs who are trying to juggle a website and a business while also doing the work. It keeps me from getting too jargon-y when I talk about website architecture, organic search or measurement. It also makes me very popular at dinner parties.
When I'm not in front of a screen, I'm out on a trail with my little brown dog, Luna. She's a Marin Humane Alum and continues to brighten up zoom calls and office visits on a regular basis.

I'm an innovative problem solver, my friend group’s designated foodie/social planner, and a hopeful agent of change. For more than 7 years, I led non-profit organizations and student clubs that improved the lives of children, fostered professional development in youth, and preserved the environment. I was energized when I made real impact with my team and created meaningful changes for the people we served, encouraging me to continue seeking purpose in every project I take on.
Over the past few years, I supplemented my business undergraduate degree with roles in operations, product management, and marketing strategy consulting. I have enjoyed learning the value I could bring to every organization, especially Good Stuff Partners, where I can integrate my background in management and marketing into the meaningful work that we do.
When I'm not filling up my calendar with social events, or traveling on a whim, you can usually find me roaming cafes and restaurants in the bay area, taking pictures for my food account.

I’m a designer with a love for branding, illustration, and funky typography. Design is an outlet where I can fuel my passion for creative problem-solving and producing visuals that positively impact our world.
I have been interested in art for as long as I can remember—from drawing T-shirt designs to illustrating my favorite song lyrics. Now, I am lucky enough to have found a place where I can use my creative soul for good. As someone who gravitated toward purpose-driven projects in college, I knew Good Stuff was my perfect match.
Beyond designing, I love exploring new places and making unforgettable memories—whether it’s a weekend trip with my husband or traveling across the country to see my favorite artist in concert.

My marketing experience has spanned both client side and agency side for all types of clients. I’ve marketed to millennial parents, non-profit development and advocacy staff, menopausal women and an epic array of titles involved in keeping our much-loved Internet fast, secure and open for both people and things.
So, I can say that non-profit and for-profit marketing strategy is more similar than different. The job of brand strategy is to define the problem and outline solutions. All brands compete for consumer attention. Once a consumer shows interest, the Brand must continually earn the consumers’ respect and loyalty.
My most recent non-strategic interests include walking all the hidden paths of Berkeley, getting to know all my local hiking trails, and reading more books than last year.