rebranding mental health.

Good Stuff Partners, a design agency located in the Bay Area, was selected to create a new brand identity for MHA NYC, America's leading mental health organization.

We're so honored to have been selected by the Mental Health Association of New York City to develop their new brand. For 50 years, they've been the nation's leading mental health organization, helping over 2.5 million people each and every year. 

MHA run local community programs as well as crisis intervention services like the National Suicide Prevention LifelineDisaster Distress HelplineVeterans Crisis LineNFL Lifeline and in collaboration with the NYC Mayor, NYC Well. They also partner with companies like Google and Facebook to bring mental wellbeing into the workplace through customized programs. On top of that, they push for policy reform so people dealing with mental health problems get treated with the dignity and respect they deserve.

Good Stuff Partners will create an entirely new brand position, develop their messaging strategy, redesign their identity and roll it out across all of their print and digital communications. 

With 1 in 5 people affected by mental health issues, each and every one of us experiences the impact. We're inspired and motivated to make their new brand appeal to a wider audience so we can help them continue to destigmatize mental health, bring the conversations out into the open and revolutionize the mental healthcare system for good. Stay tuned!

Good for animals, people & the planet!

Good Stuff Partners, a Bay Area based communications company, supports Prevent Cruelty California.

We did it! California will now have a measure on the November ballot that prevents pigs, chickens and cows from being crammed into cages so small that they can hardly move an inch. It’s cruel and inhumane to lock animals in cages for their whole lives. Such confinement causes the animals to suffer and increases food safety risks. California consumers deserve protection from such inhumane and substandard products in the marketplace. It’s not only good for the animals, but good for the environment, food safety and promotes responsible farming. Good Stuff did a small part and collected as many signatures as we could on behalf of Prevent Cruelty California and are so happy it helped get this over the line. Woof, oink, moo!

Ritual packaging featured in Imbibe.

San Francisco based branding firm Good Stuff Partners created the brand identity and packaging for Ritual Coffee.

As coffee’s third wave washed over America, a distinct aesthetic formed among cafés across the country—think botanicals, minimalist decor, bright whites and earthy woods. But now, in an increasingly competitive market, many roasters and cafés are looking to stand out from this recognizable aesthetic by turning to branding and design agencies for more unique identities. Imbibe Magazine interviewed Aimee Kilmer of Good Stuff Partners about the Ritual Coffee rebrand to include in their piece. Read the article here.

It's official...we're now a B Corp!

We're one of only a handful of creative agencies who've joined the B Corporation ranks. B corps use the power of business as a force for good, meeting rigorous standards of social and environmental performance, accountability and transparency. There are now close to 2,500 B Corps from over 50 countries and 130 industries, representing a diverse multi-billion dollar marketplace of people who are out to make change happen.

So why does this matter? It means we're accountable as a sustainable business because we walk the walk and talk the talk. We're continually improving our environmental and social impact and looking to partner with like-minded people who share the same values and principles as we do. Take a look at our impact report.

We're constantly looking for ways to lower our environmental impact. In 2017, we cut our c02 emissions, reduced office waste and switched over to renewable energy.

We put our money where our mouth is and in 2017, gave away 1% of our revenue to local nonprofits and will continue to do so year on year. We also put in volunteer time by lending our professional skills when and where we can. 

We're excited to start collaborating on good stuff with our new fellow B Corps, so drop us a line if you'd like to partner up with us or learn more about how to use business as a force for good!

Challenging the status quo for Tides.

Good Stuff Partners, a design agency in San Francisco, created a brand identity for Tides, a philanthropic organization.

We’ve launched a new brand for Tides, a philanthropic ally that believes a quality education, access to healthcare, a clean environment and being treated equally are basic human rights. Their new brand will help them find a bigger audience and shine spotlights on issues that matter most to them. Check it out!