NMA Architects client review.
“When people go to our website, they really get a sense of who we are and that sets us apart from other firms.”
Introduce your business and what you do there.
I’m Dave Mendro, a partner of NMA Architects. We’re an architecture firm.
What challenge were you trying to address with Good Stuff Partners?
One of our partners retired, so we thought it was an opportunity to reevaluate our branding and bring in specialists to modernize our marketing efforts.
What was the scope of their involvement?
Good Stuff didn’t come to us with preconceived ideas of who we are or what we should do. Instead, they sat down with us and asked questions to understand our strengths and what sets us apart from other architecture firms. They took us to a remote coastal area where our team spent the day engaging in branding exercises. Their approach made everyone comfortable and able to get into a creative mindset. By getting out of the office and thinking critically about our company, we were able to define our brand identity.
Good Stuff took the information they gathered and created a tagline that encapsulates our core values. We use the tagline when speaking to clients and onboarding employees to help them understand our company culture. The initial branding effort culminated with a website redesign. They tied all the work we did into designing the UI/UX and deciding what projects we should put on display.
What is the team composition?
We work directly with Adrian (Partner & Brand Strategist) and Aimee (Partner & Creative Director).
How did you come to work with Good Stuff Partners?
One of our team members knew Aimee and recommended her. She’s helped us with graphics in the past. Once we decided to take our branding to the next level, we reached out to Good Stuff because we felt they’d be a good fit. Their culture is similar to ours in that they’re service-oriented when engaging with clients.
What is the status of this engagement?
We started working together in 2004 and the relationship is ongoing. We’re scheduled to meet with them this year and discuss building onto what we’ve established to take things to the next level.
What evidence can you share that demonstrates the impact of the engagement?
We’ve been super successful since working with Good Stuff. They delivered a great website that performs exceptionally well on Houzz. That platform is extremely important within our industry and Adrian and Aimee often advise us on how to engage with clients and make sure they leave reviews. Furthermore, we get more compliments on our website than just about anything else. When people go to our website, they really get a sense of who we are and that sets us apart from other firms.
How did Good Stuff Partners perform from a project management standpoint?
We’re always busy with our day-to-day operations, but Good Stuff keeps us on track and helps manage what they’ve provided for us. They schedule work in stages so we can handle new integrations without negatively affecting our clients. They remind us to follow up, while also quickly responding to any questions we might have. This is a particularly valuable attribute when promotional opportunities present themselves. They’ve also encouraged us to start a blog, so we’ll often run social media ideas by them.
What did you find most impressive about them?
What I value the most is their creativity and personal approach. They work with us directly to find unique solutions instead of providing generic templates or answers. They were able to understand who we are and channel their ingenuity to create accessible messaging that’s also captivating to our audience. That’s not an easy task, but they were successful.