ADRIAN POWER

Founding Partner & Brand Strategist

Adrian grew up with purpose in his DNA — his mum and dad spent their lives as teachers and social workers. He surprised them by landing a job at a bank at 17, and they figured that was that. But thirty years later, life came full circle. As Adrian puts it, “After many, many jobs, Good Stuff Partners was where I should have been all along.”

He spent all those years in big agencies and marketing firms, working with brands across the globe. There, Adrian built the foundation he now brings to purpose-driven clients — using for-profit strategy to fuel mission-led impact. His eventual future with Good Stuff Partners sparked in the early 2000s. After working on accounts like PepsiCo, Samsung, and Toyota, Adrian worked on a major grassroots program within the UK’s National Health Service. He was building something that had a direct positive impact on people’s care. It brought him right back to his parents’ work: meaningful, human, and built to help. He could never go back to brands that solely focused on a bottom line. So really, Good Stuff began forty years ago — all thanks to his mum and dad.