Home electrification made easy.

When San Mateo County needed residents to electrify their homes, the barrier wasn’t awareness—it was relevance.

Electrification felt technical, abstract, and easy to ignore. So instead of leading with policy and education, we reframed it as what it actually is: a better way to live at home—cleaner, safer, and more comfortable.

We created Go Electric, a campaign designed to feel bold, playful, and human. It broke from the expected “green energy” aesthetic and used humor and plainspoken language to meet people where they were. No lectures. No jargon. Just a clear, relatable story people could see themselves in.