Widening the Waters: A New Chapter for Yosemite Rivers

After more than forty years as Tuolumne River Trust, the organization had grown beyond a single watershed and did so much more than fund projects around the river.

Their evolution called for a brand that could honor their legacy while expanding their story. We partnered with them to shape that future, navigating a name change and new identity.

Now, as Yosemite Rivers Alliance, they can showcase their wider geographic reach as well as the collaborative spirit at the core of their work.

With an organization steeped in heritage, bringing the large board along the process was essential. We worked to pay homage to their early conservationist heritage, while framing their impact story in a bigger, bolder way. By showing not just what they do, but why it matters, they can connect with new audiences to keep their work going.

They now have a brand that communicates the breadth of their reach, the strength of their alliances, and the urgency of their mission, elevating them into the next era of conservation.