EXCITE CREDIT UNION
A BANK FOR THE PEOPLE, NOT FOR PROFIT.
Excite Credit Union came to us with a mission to challenge outdated perceptions of credit unions. We needed to tell an evocative story about how banking can be community-driven, technologically advanced, and values-led with Excite.
The brand strategy and content we developed centered on a powerful truth: credit unions aren’t just an alternative, they’re the better choice. They're about Main Street, not Wall Street. We took this core truth and developed the right messaging to speak to Excite's specific offers and local community.
The result is a brand that doesn’t blend in—it proudly stands apart in a world of cookie-cutter banking. From brand voice to website content, social campaigns, and in-branch communication, Excite’s personality shines across every touchpoint.
Sparking conversations.
How do we position a trusted neighborhood credit union in a new and exciting way?
Brand Book
Campaign Messaging
What we delivered.
-
Brand Strategy
Research & analysis
Core essence
Vision
Mission
Personality
Tone of voice
Brand architectur
-
Brand Voice
Elevator pitch
Brand promise
Tagline
Key messages
-
Brand Identity
Look & Feel
Family of fonts
Color palette
Copy style
Photography style
Brand book
-
Brand Experience
Brand launch campaign
Social media profiles
Keynote
Brochure
Office branding
Workshops & training
See related work.
-
Excite Credit Union employee handbook
-
B Generous
-
Marin Community Foundation the advisor video series
