MARIN COMMUNITY FOUNDATION
TOMORROW FOR US ALL.
Reflecting a bold new mission.
Marin Community Foundation (MCF) was known for its donor-centric approach, but its new strategic plan called for something much bigger: a brand that could embody leadership, community partnership, and a bold commitment to equity. We partnered with MCF to shift perceptions and redefine what a modern community foundation looks like—grounded in equity, powered by collective action, and built to serve everyone in Marin and beyond.
Designing a brand that feels like home.
We created a brand identity that feels as bold, welcoming, and forward-looking as the community MCF serves. Inspired by Marin itself, we introduced a vibrant color palette drawn from local icons—the lush greenery of Mount Tamalpais, the vivid orange of wild poppies, and the golden spirit of California. At the heart of the identity is the new logo, featuring “Sunny,” a rising arch that symbolizes a new dawn. Anchored by the rallying call Tomorrow for us All™, the new brand reflects MCF’s promise: to work with urgency, lead with equity, and believe in a brighter future for everyone.
Aligning purpose, voice, & action.
We began with a deep dive into MCF’s culture, shaping a brand strategy that unified teams across departments. We defined the organization’s core essence, key differentiators, and tone of voice, all anchored by a single, cohesive positioning framework. The result is a strategic foundation that empowers teams to communicate with clarity and consistency—whether engaging donors, nonprofits, or community partners.
A website that centers people, not just philanthropy.
MCF’s new website was a critical piece of the rebrand. We rebuilt the experience from the ground up, continuing to support donor services but also surfacing more storytelling, issue-driven navigation, and clear pathways for action. With thoughtful UX strategy and SEO enhancements, we made it easier for donors, partners, and community members to discover MCF’s work and get involved. The result is a site that positions MCF as a true hub for community connection—and invites all of Marin to be part of the future they’re building.
Web development by Good Dog
Bringing the brand to life.
From boardroom decks to community events, we extended the brand into every part of MCF’s communication ecosystem. We delivered tools and templates to support internal teams, along with branded brochures, print ads, email campaigns, and video storytelling—most notably, the Advisor Video Series, which reimagined how MCF engages its core supporters. The rollout culminated in a full brand launch and ongoing campaigns that continue to evolve with MCF’s mission.
Joy Fund Campaign
The Advisor Video Series.
How do you make philanthropy feel fresh, compelling, and genuinely exciting? That was our mission when leading the Advisor Video Series for MCF. We broke free from predictable nonprofit storytelling, delivering a bold, visually engaging series precisely tailored to MCF’s vision and donor audience.
Social Media
A foundation ready for the future.
Today, MCF stands out as a modern foundation that reflects and serves the full diversity of Marin and its global initiatives. Our partnership helped build the strategic and creative groundwork for this transformation—shaping communications, campaigns, and goals that continue to amplify their mission. The work is ongoing, and the impact is already clear: MCF is no longer seen as just a funder. They’re a force for change.
What we delivered.
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Brand Strategy
Core essence
Differentiators
Personality
Tone of voice
Brand architecture
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Brand Voice & Identity
Tagline
Brand promise
Value propositions
Positioning statement
Organizational principles
Writing training
Logo
Family of fonts
Color palette
Photography style
Brand book
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Website Design
Digital strategy
SEO & Tracking
Website design (UX/UI)
Collages
Animations
Photo Assets
Copyediting
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Brand Experience
Communications strategy
Brand launch assets
Print advertising
Newsletters
Brochures
Invitations
Event banners
Presentation deck
Video
See related work.
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Marin Community Foundation the advisor video series
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Community Action Marin
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For the Many
