KQED — Good Stuff Partners

Here at Good Stuff Partners, we build brands that make life better for people, animals, and the planet. Are you a nonprofit or purpose-driven company looking to stand out, tell your story, and grow?

get in touch for a free brand consultation

Ready to put your brand to the test?

Top 6 signs you need a rebrand.

Your brand is much more than your name and identity; it's about communicating a clear point of difference visually and verbally in an authentic and aspirational way. This starts by having a practical set of tools used by everyone in your organization, and one of the most important tools is your elevator pitch. It's the 30,000-foot view about who you are, what you do, and why you matter. And when you train your employees on how to use it, you create a unified message across your organization. If your colleagues tell different stories and send mixed messages, you've got the telltale sign; it's time to get your communications in order.

If you covered up your name and logo on your website, would your audiences distinguish you from your competition? If not, it's time to carve out your own space by developing new messaging and a fresh look and feel. If you don't show people who you truly are and why you matter, there's no reason for them to stop and take the time to get to know you and choose you above everyone else.

Look at your logo and line it up with your competitor's logos. What does each one communicate over and above their names? Do they add clarity to what they do or how they're different? Does it hold your attention just long enough to stimulate a thought or make you smile? Your identity can't do everything, but in a couple of seconds, it should engage your audiences and make them want to know more. We create idea-led identities that have meaning built into the design and reflect your unique positioning and true personality.

Maybe you've expanded your geography, broadened your audiences or added new programs or products. Now look at your name. Is it confusing to potential clients? Are you losing opportunities before they even begin? Has your name been reduced to a meaningless abbreviation or acronym? Think about brand names you love that mean something and give you a visceral reaction—That's what you want your name to do for you too. When a strong name is combined with the powerful descriptor and tagline, it becomes more than the sum of its parts.

So many organizations focus solely on their customers or consumers as their primary audiences, but many neglect to include their employees, who are always your most important brand ambassadors. An authentic brand isn't a thin veneer, it's built from the inside out. When your team understands how their individual roles contribute to your bigger vision and goals, it creates a deep emotional connection that makes a strong internal culture. It gets everyone to rally around your brand and creates more ownership and pride for your team.

It's all very well asking your colleagues what they think about your brand, but that doesn't give you the full picture. A brand isn't what you say it is; it's what others say and think about you that truly matters. It's important to do the research. By asking your customers, donors, or stakeholders candid questions about their perception of your brand, you can correct any misconceptions and develop the right communication to get you back on track. It's also a prime opportunity to clearly differentiate you from your competition and communicate your true value.

How did your brand do? If you answered ‘no’ to two or more questions, it’s probably time to talk.

Get in touch for your free brand consultation, we look forward to chatting.

Name

First Name

Last Name

What brand communication challenges would you like to solve?

Where did you hear about us?

KQED

Social media

A friend

What we stand for.

Adrian Power & Aimee Kilmer
Founders of Good Stuff Partners

Doing good & doing it well.

We believe doing good is just good for business, and those two things don’t have to be mutually exclusive. When you partner and employ like-minded people, you do better work because you believe in it.

Paying it forward.

Building purpose-driven brands is how we deliver on our mission when we’re inside the studio, but it’s important that our values show up outside of the studio too. That’s why we support our community through mentoring programs and volunteering for local nonprofits.

Working with people who matter.

We believe who you do business with is just as important as how you do business. From our B Corp lawyers to our web developers, our partners are a direct reflection of who we are and how we operate.

Using business as a force for good.

We don’t want to just say we were purpose-driven, we actually want to prove that we walk the walk. That’s why we’re rubber-stamped by some of the most respected organizations out there.